Marketing
May 4, 2017
Ferragamo fall/winter 2016 ad campaign
By Sarah Jones
NEW YORK – Luxury brands’ decades or centuries of history act as a key selling point, but this heritage can also prove a challenge as they look to adapt a more modern strategy.
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