Marketing
May 4, 2017
Ferragamo fall/winter 2016 ad campaign
By Sarah Jones
NEW YORK – Luxury brands’ decades or centuries of history act as a key selling point, but this heritage can also prove a challenge as they look to adapt a more modern strategy.
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viuVf+fT4P2ioTwJz4aWQJ52M4mqIvFM3uGManaqyyZJEH5wwWoRnXh16eFKo7D8mNbfwa\/2NvebrpPGy9688DL0aEOCIFEeVxR0ZRREsRJ9OTQDdlLWpSCalJvcNaMcYfYXlWRySPf7K7NOWWsWApwmPcPmgbxODREKXETWkTli2G2K4JyM+G5KjkYhaQAecyuYGys53N2uvMnCCLqnp8BowgS2P+Y5t\/sikIg0RQvwzx2\/w21sdOR+rJ2RNG6WhGDJowGd0ysLVzYcdSDcVX5lniqqKgfwFKjv6JV6nxDntEqr9ib4xdQ8TOJUWcQgF9jBOlKdR2rvAMSrqCvghWKJwOKJ8+HB+IqkYJ6Nipw8IQ\/ZvVmwwr\/sSGeTr9UKbAqdAncSMVYAn4lEH9OogWIEjzE2OCSdgwhkMeyaUrT2mlayydplN5qVgtooDMp+YK1Q9QztY9aas\/rai+NgfVRfUFg1tBA0H9l5KKRyyGd\/buTjjUEtlu4TSzg8YHdTr7jnbevD\/KF26vJyahlh50ey5klaTK5OW9mbsVHRNqI\/KLIp0xRzj33\/3G4lcoQEk41UK\/6HSanzgxpYNr+XUwf1hQOcY1hnk++X4PMQ3tsq4Q3HnzOnCHHFzLdiUT++HMO9Bg9pW4PbtRuwdThU2J2I5\/YXoknQM2hCAwqqlEudQ6drVvxicbmQfJv5SZqUCWzjkuwfXjntMYZj5HkdBmDpG0LNc+ZqcdMk4XyhUgfgeUO7eagPT6271DQJEQK2U6vJJrQ\/\/xgAfpZ\/t4hmVtdvEUeEv9i8EEwMfBHq1l0gT6fgQ\/qHmlF0mXJj3RoSik5ovU4lkdbD8CPom+V6BjPJr5a+EhJIXXceHeLqDAPb\/J1d5u0bAOPrGMwBwS9DX8S7lKcjwSvnyfHbxXmEz+8eyCA+4UwUGiLHmiTYAEnE9j+g5eM3D4fhLn8AQK7l+ZTOnLkiB1iRzZuXjXIJvQsy7bouj5nJlZjkVb0bastur9t\/79CUQlFqbugCj3d3WYUOaSjuUsPc71HY05nNnNS93evKkPJt3QmbBK9Swn9arXz1L\/gA1fJ753D\/wzg2cKtnNsDmGQW7tm5oN80UCukAmMs\/LlTdQjLP9lMw+Zk10MsLvnItEzsOak9ys5QLtTCNBsKGM3I0ycqEliK9C762obDCSWZu9zzOz9\/dMdgCs6A0OQHUF+i2kWHmc6sanCTdnmRTu7ZedZjr8RGELPQtjRpyHkFX9OVI4nBWOivKJ+V8pOx39eWWh6kuLUzIY9271MRn8xKowhW83XdgtM1bS3w2k\/oI+\/b0DRpuBLFr1PsRV3ngmRgGO4t4IAN6MhLXLJeBNL5B2RtbZaCuICLo1I2hpshR1GSWG7NUtWSkpwHp2Mh25+GCeDNBHKLo8SrAW825voveZu2Rvkev81hVbsG8KTpRIujsk8zbq3\/aQ7wXpuLZZv1G0y++4ViyIDkVXpyPFq0tFPp0nj+Zuinah6Dh8oMY76q2scjjjIowM0oGLznU85opNG3+nGgucfrDBnABI9p8Dx+1FGa6VD02BjgHSCMi3D76weUplCu9JTUL5PGvLStSe6UpzznUbfyv013LwIfc1O8DfqyowQAVdrjQGVBDY9H1XYEoMtVpMstzat0+iQYzVYKau7fjTsS\/Af30qejmdQVnysDVCki6ckvzDqpMmUVtDR3HRScAiYqtmGAmRKNCnys4FnxaVcBsCeIW9ZZT4ITWASxS\/siv9WScMFfUfd1L7+kY1KlEQEiRvB0+b8se\/UrLXE34c6dzN7zl2hv2kFpan9CfHschZU5Qe1lYyZvziP5EXlzMjgcLgoCh6GpRMTmALDw81qvjlQCwJqCED0F3\/3XEmQ9PY4laWSSJ75ISyQ9J5VQIdDqZn28+xmy\/OV0ULvNbfF6MbdG5YoNMo3h\/2MsY4dOQLOyW6iqC45UammYOhTmTCTG9lmDlWat2ltC4Frt9YnH7WrMSFUNuvW6Tgly0Bn2L3iFTnxeFIaTDSD7VvU0iVtWlDqrtGq8\/F85HMMwqy5tdPKI2417j1BxDKOY2AFApfU8fyoqmn6S+Ckksly5Rx0F54VImv5RvutUwRsr49XJuEYnadGtZIK4mBYMGQxZumqd9U4xTRVJ4++v1ie1vq+qA+CQphhWPMbnr6AQp0FAWIRGBBdM0H1NYyJBmSQg8EDSEIJon6ROO1eo+e3TAGy5k9fS5+5Ki4+9mHgr\/yY4JxSKYtTPJm8bvhTDolwadhWJjXxd5FJ1k0Cr5dSxauGzQ+wfiLnyoh02\/mcDg03c0xj+buSl3JPy8Wijrvf1SzcRcCn+9acunK2o9mVkwUIxpfgJua8DSduEaTppJYSvj0AI1cDuko4Z9Qki8tqLXZibHMG27xV6jk366qRfdHO6ZGQYWG7n8RXzL9MYefOvNcrkRxgM3kwA0Q\/bVLS3bk3IwEMYAAblm3O6KIQiOBcV7fIZc3BxZDQbfApKvx97BdOZ5yyWvFP4tk2xhPFqasVZFoRwrgOKWjHht5zOQSqLnxNI+1PfnR61Owpq7rg0uxA4Z4PJCjXf5i4gC7tM7bgr0sXfG2NdGROnTkJhYUEgZRROSf7DqyS51Pnm6fPxwYdHMnyfcQWaZD0geW9LF1r9lvolJwCFwdaJ5E6+fcZvapt5q8TbBVVnTiBnUvhqq0+kg0B1RC22+GcMWJh822CzC9QvkDGOiCs+Jw+4r1cRBrfO+9cYBH8ZC\/Ey8xHfV\/+qH\/iaQYp0pnec\/lrolIAr0eENfX1fWjdtWUoXaWM1wUba+TV+4YGl9x00TQToP5lFaNKKUYpVE\/b4aXsJc38PcrKczpqvv8gQmrr1qk1XbS0mmsOz85AE\/yDfjIGR4Fi5hudvoS5tPn68DOsw0Vospqm+6zsqScqez10\/kv2wbNP6xc6jni9iFzsJrNw2WItqplS\/nVBN5oNAvEUr7rGe\/LNcdZqF2P+uOeM02CWPJVQ2RyYOPPyTsLEZQiodUfx37C6fQjcIFLXKB33tzQ1aU6EEFimiwS31qha3R071p\/4xB4IzZIz\/4tOCGG3JaPfGHxCSRGacuPHQ\/xpdrGB6mjy\/oMwIY0lKJihwWWPbkAe4\/UC8RFsi6ar5nibD+PRnCts2sJSUQgLyNYQJj2ueVFzOnwXNu7EOxcMCK1\/ImRBCYIluyrYLEXFVvEsPtS1+sttweTNkS77f2aTY27\/5fHYQV+TR02mwWGQb7sDWe80XXTW5mOBUfU01cFZTnM8z9ZERp9aMuLhyVLzTaeFzYlXuWX7\/Doz8P6PYsXxmd3PSS9XBWgx176Ecv\/XA\/eNjFr2wsqt7PcUIie4XRWuW2Er9Viu3YWK9Cr6DAjCNy0uhsuw3blNHYVaX+8KF7xN+2XJ4XALhUB1qfnXYJnzSjCGCEA66BKoMwB+4yBF07JWrwlZiF85Uyx1kwNReNxAvP\/Llz8biep3DVVZ8O0mEWKCEV01j5VWFqGMmPDC9OpwclcJfuhhvudscOV1SNCL4RB+s3Vo4Rjtnl9j+ugLicmiknwS6lYDKIUkiGpEl9TLRaTvodZfnPhMVCeBzLDyeiJi+8TwtjNYNfl6PwUMYegPo3Pp6xJZTvLwoOMiCfB7lsBzFkC6dF1ZxbpTgIsMrd2Lej9Ks7qihd8Zh91uJ3FRs85f9JORIL0AhlaiDowCdyxNm7NsVld\/sZk4gfgDz+MriiNU89ovPA0Jgl0wYcvnvaofEQvuyxQb1rd4SRhxk1n9Cd2a9K8huxyWu03PMgmyNhDotCCJT0+q+dOAlutNAGJwqfbjkFG2iCiLefMyMfsKb4yG1CLQGe\/2aL4EfmjXG5FViCPSy\/AcTpmdxLNZSWtOYiqBGHIRnkIFaXfp4ee15HjGkTiWTybMQFhLHURAhjF8Cp\/amm00zARnSVxrdntQeprIp7flaI46qBCnXHJo573uQ1MxQeBzirejyWRZ4iM18iW5aKu5PNlbFpVgA7csfYBERb2JqMZnoe8ZkNjeVYD4JA\/0JsNz5qTi5WwOplC6552CgCSyKR8LS8EGn7u0metaxDvDs5z6LGa9CnL7mZP2cI8kNbalyruCEXhbJCfizM\/rvimHKz8kCRwZiyZLT1Fy4l+Y26\/jA4xs31vFAoGgRPLYYOpQoVoTgZYVpCQqYvlAr8vBtbOHeeZhdamjDFsVHpYRQ1aOdh9eOz2z3N2qjPPRtJwrWaYMvXK38TNFQ6OB0HaWcalOKgMfld3iWJZE+KGeE4Kqdf1O70hsIHb+UxXkiEkUTiqhjCl+VQGpPkBGIG9SW1utWBsNqI90x2NXAVz9YQ6ts2lpK9O1d2OR2lwPTfmRamx9NdwlegD2E8kZvNdcbQZud8fXSnht4EZKw1axPXcuxxDZUUxXBCq+ggXbdWzHkzosUZLxjCClaZg3cBUGj1qHk5pMDjobkSc2f5\/JPGarFPz1Lsy2M+mP\/A6Vdc\/AB1i7XxN\/ibNnVDnUjhC1hRWeqaUWgEXG3B+l4ULJmT6M9eCoO5LfnrzwejNb4OeEt1vy6GjW6baFyVwvpazethH638Lz06rE5BMSAwg3Tl3FnQuLejOl1dL71R0S\/P3Fq62\/8wX\/7h\/qXyYk6XFelKVrw0yRlaqMHHzWs2\/xh8qWbGG6IzatYb1Rvli0Q43jsMh3\/DMgytGYdHxmpjA1F9SJH2v\/ekvyX3wLkmgyOjQ2VQsbgLQ0qC7e2BJlQT\/Fxt0H5dUudVHtv97Bkd3Liz0DXkp8oKvUu473xH2R9b5Tu1onQSy4+dOqnKQ+GRQiXO3Q9mx860tETLe29tCIwV2I8bKvKaov4y83hehV9Icg+DhbVgcll9VNVxcnUDSGFSPnLXTmuGVhiOOJGpkiyvRAkP83owC+ujXNmNuoe+yXFeDaLHz4Al6QdStH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