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Dec. 23, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
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  9. Hugo Boss touts fall/winter menswear collection on Details via mobile ad
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Marketing

Late to the game, luxury adapts to disruption

May 4, 2017

Ferragamo fall/winter 2016 ad campaign

 

By Sarah Jones

NEW YORK – Luxury brands’ decades or centuries of history act as a key selling point, but this heritage can also prove a challenge as they look to adapt a more modern strategy.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Porsche Design boosts in-store traffic with Linkin Park collaboration
  3. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  4. Wearables, AI at forefront of 2025’s digital trends: IMG
  5. Desirability, operational efficiency key to luxury brand growth: Accenture
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  8. Global millionaire count to increase significantly by 2027: Agility
  9. Hugo Boss touts fall/winter menswear collection on Details via mobile ad
  10. Chinese ecommerce - Luxury memo special report
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