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Fragrance and personal care

Lancôme’s use of UGC sees 4pc lift in conversions

April 28, 2017

Lancôme's #MiracleOnTheMove campaign

 

By Brielle Jaekel

Beauty marketer Lancôme has been leveraging user-generated content to drive sales conversions in a more personal and realistic approach to marketing, which has gleaned significant results.

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  1. Baccarat pulls incoming CEO from Printemps
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