Columns
April 26, 2017
Brigitte Donner is vice president of product marketing at Optimizely
{"ct":"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","iv":"63fe2d05dcf74c9842fab6697e75115f","s":"2d24ac5f10b8de0b"}
Share your thoughts. Click here