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Fragrance and personal care

YSL Beauty adds to party guest list in interactive social effort

April 24, 2017

Staz Lindes for YSL Beauty

 

By Jen King

YSL Beauty is leveraging user behavior by encouraging its Instagram community to “tag a friend” to expand the reach of its latest social media campaign.

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  1. Luxury Unfiltered: How empathy can save the luxury industry
  2. Capri Holdings restructures leadership at Michael Kors
  3. BFCM spending poised for record high in 2024: Deloitte
  4. Rolls-Royce expands Private Office network to Seoul
  5. British Airways revamps first class offerings
  6. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  7. Burberry plays with AR tools, pilots digital scarf try-on program
  8. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
  9. L’École School of Jewelry Arts organizes 'Paris, City of Pearls' exhibition
  10. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
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Capri Holdings restructures leadership at Michael Kors
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BFCM spending poised for record high in 2024: Deloitte
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Luxury Unfiltered: How empathy can save the luxury industry