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Nov. 23, 2024
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Retail

Le Bon Marché Rive Gauche imagines an urban jungle for summer

April 19, 2017

Le Bon Marché's Attention aux gorilles

 

By Brielle Jaekel

LVMH-owned department store Le Bon Marché Rive Gauche is creating an urban jungle in its flagship, accompanied by an animated video, weaving a campaign story through a series of consumer interactions.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. Vestiaire Collective partners with influencers to combat fast fashion
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