Retail
April 19, 2017
Le Bon Marché's Attention aux gorilles
By Brielle Jaekel
LVMH-owned department store Le Bon Marché Rive Gauche is creating an urban jungle in its flagship, accompanied by an animated video, weaving a campaign story through a series of consumer interactions.
{"ct":"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","iv":"8e946f01179a95a690a3d6f0f6d87dbe","s":"712653a92dc6ae1d"}
Share your thoughts. Click here