Retail
April 19, 2017
Le Bon Marché's Attention aux gorilles
By Brielle Jaekel
LVMH-owned department store Le Bon Marché Rive Gauche is creating an urban jungle in its flagship, accompanied by an animated video, weaving a campaign story through a series of consumer interactions.
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","iv":"6924e02b35e4dafc34c6a28350aea8f4","s":"c7e739134ff5ce66"}
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