Retail
April 14, 2017
Image from Prada's spring/summer 2017 campaign
By Sarah Jones
Successful international ecommerce strategies go beyond translating a Web site into consumers’ local languages, according to a new report from L2.
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Gcy\/T+bxkZg0uyLCrqoKBWFLeyK7v5+RCkg1imiejDi1eUbRyAPyV4LwNLyIJca8BuMdwNSyhE1NTLNP9u3wwp29l1Rr6I6lg8MtgqCG6orBWIyjhuX+ijtsUb16tnN+8FeaLxTM3cJiuBsQyMdG1OoRqAxvkSbnHVpVcSKm512EGINvXR5q6A5ELtaVHoTZY\/Z1JAlu1ut8qve8AV4jjiZNQyz6BE7eqfWav0w3ScH5Jn7L9ipjvXivXxagQrIcBevkbVO5bxVX8js2aUyqEmRAVRx4TX2eui6dtNcjMQ1f+F1TF4ajM5MV8OgaiNk9BEH\/\/ULJi\/s+jaCWPE58aWSMnMHYKabi6PvceTN6T73UPyus2p342mpVkN28uiJKrIf\/GUI+SxM10GSNKJrWZ+ifZg4zTZBWeADqbQBB9wGlv4AbbFupV3VGLeR9R4Wr+0xns5VEl3dxnf75UQ0sUHID9XxFgF2UqQbOrUVns6mZMCAaV+d3fA+u6WSS0Fl8hTwnd8TV9Ls5ojFd7Xvk5rFlfGLamv31zcztO10drFN5UVncXcFwRBoDWQQHb\/HAEp9ipaRgddVRuhjTC0mSBNrzen\/f+omvVp54dx7O\/02HLs8Vl9eBz5h4OOBloyrGtJ8IXCEFx5As6ifqEhjm3048LgzY\/i1CJhSIPj6LqfNdzx94mb0p2jBIfvpca90qpCkpq4v5mgR9Jh7k8qr8bATtZCwUY9IoVDuHKhx1Tk0pOx3iY+1BYfbLkDmT8\/UnBvZSl3vPbZpcAjI2SlLPORFoH\/kZmq8E8olmR9FKTu41CX9xwj0t\/jCadTcwrgqUo9EHYFctIeJnpv7vtFoGR6HY1BG2kGtuVBS8K3\/HxRC2vQONe1uIV5WF9UwOCKKGlY7\/\/Xk6d5QlM6C0IMFMJyvN3ZjvQFVFe0epxw8cOfUl9tS6twBc0Ak2nyVAVAFk0XVdnogYNCvgBrPrV6B8kxTrX978KyVQKdYG8ZEg8SXefClnlbBLlT48m\/RAnomtkw9XSMvcG\/4h\/3kLfv9wavZX0eKf43iRBpGIxPR7AsH+Us2CZR79o08pEBOaj5mNyLwcLR+to\/nI6\/x6zr57iJBTA00VW9KFShwhhAODg4LXVzzicUbYgBOpkhmzm8Ws\/C4hHbqt2mi4dacE8gXPcHHo\/yghPGIYjRwgaUTkzZ5ZeO8MwI5A1KszclbBME2AuK8ELVGqwUwwODJfEGH+E2SR2Junz3XOVUZ5\/v1JSV7TrN69HpktRMue9PasedTIz0\/WEz3UzbVjO9kfsq7vYEYwM6wSmeNpfiPY6niqnXuDqhkeXjZhKDxb6z6Vq4V2YIrD4eUjzJ9sdYw\/vWsBbGOeu4U8t1otMXAb4IZFY4zZ8ufqHMFCscUPWIi4stI+iydwthpGMVSMMltUWtTjXkpDTe3ohlTJYuwZCqNfMdsinPpt7iIrwV+j69V351vlVCx7X6SNUkZQYQzf7Z9EXNcyQXVkQczDjuioEfq4gtX3ggtjhND0GM9ATup77Dak2sfwHkh\/g4zpPecTq1myQDfclyveaNf\/7RSVI3DfXvKzhBBC\/qfRw6\/xvIBAuo8gVy7dmIvB23Jtf+TdK2elgGOFE3kOq3q\/t+WBCq2+FraBK\/xHpVgSNcT3d\/mooBq3NEdRzQ0DZ8LlIqUFP5nVRqhPVcj\/Pvn3EiNQr+B\/+\/sZX2pnYTlGtk1qUHmYV+AwevLIRTbcdpP17hyslwmhL1GHfU\/hFlMNeqdTXqJXUkDHog93ooENd44ex+a+PDBC3mLnBGX\/yAVyuP+ahYTURHNhR\/\/QRe90iMxflide3ojCJS+Cpqw7s+dOwxlqoU2DyDeCEPIRt0jPMsb+PfcarBgV3yW7K0Dd5MwHE8Q9la4cyXUWOR8BARV0xtTGzQMLiy\/mipjthoCkTcDXnO\/AteHaQe5T5PQ7fALQXv3LED\/mjPmETPC\/4O0BHOew1AsfyuiQfyuzytCLUzNiayIqzNYqrJ7iKa4jVF8ctZj5TECvoYkKQdIDYwjbv559vi6zmKdC6w3hgTUe6nsYkGcccaboXHbUqgB240vUz8kwC7KBl4lMe9PIBm2GetcRcczgYbpbWRXuhNy31rJFdWdHYA+xMq6Mv80f11KpuZHGKMbTfeBgZeo+Zl3UpGBIQbCq5zoheBacI78jmPW4qp6Lyohy+E3ni7q0gvwSOTZljoi3Byql3gXe2fc8oswZBL\/k02k\/1GUnezagvuW3f+BhhGOw\/hwFtDewtU4sjfvMYZCiwDn26icJWPj8B3r3kl2SekImHtVSvqQcgyhi3fWbRjF9byxUFArdxMvU8XgTdVIi6pJEzKwlLYV0WhmkTeygf0HJuzMoKcIAfLZkfqpvii0PDekA9ZqyqucMFBUXOJ5ROUlyAzx8hTZ1J9PK9jTH3GhdPrPooa9EqIIIzml73IbbjlvcYNaIwnmzX5saJHH7TbwmbB+OQVop+9jj\/soo0BAKLVmL5rLkBR81KrSz6jicQz7LtDDhom\/eGEKhZ3o6I2gP19wLhUqlozBHRDKP+w0XD7ehFULGK2kOvTiq+TrLs0eq4Lb69q6jvtOUj51y7sGxHx78KnwAULeKZEkjZv0quHJzwiw8TtYEWsP1+yqib8k+FsZOCxlPyycxABpBBpBvyP7L\/6C1lEm+8zhEZ2xh22aHtnVCG5KVbRNGsaIdstHFSMLMjXArZlEeefmY+MI+2qkRTecAYVTlOHYN870pQQABtQjgpWCXO2Yse8mCrVPn6SxDkosggrT37+btWhgNHhKwac+dV+\/mAaGQpZYF8DdDgIYrcHhBbUVPUxzGdhZ3a43wevNxbbRPepOlOfMXg0pEgHAQxt76yJ3JZ+2drEihCMDVKbVJzVw5EC5AgCOJJgDKlE\/7DDsFYYVrA6qcaD0PY8FJyHb6seapGt80VXFt4jypDPQQn+ip2MHhgZ8+EKSi\/o5kjncAjQvy9AcR+TZbELiqkNAeOx8VwTuuL+2XNVqlK21iMtkrhgN9bN4uU+YxTJQlHJYA4F\/sfFA5ptmOU5QcKZXBenRCc5Qo+5mkWYoyy6TxYQBhQK2DmX1Idj7GW+BV+5mxrFbh27fL0LFo7NReITNFMYt1Gx64AE1x5f4i4pyHPcfC3SsfoFgSX7GFyXL8olX6rU+5NyO\/YuHJOln+wVYx9wGRYG5PxVcH+mmACOyCiPKwUB77HAFabShkZILOrfhMzDuEJrleQvbsE447bjc4IF0n8ZtGC423u6PcX7tm4ZGXlakQkG4+apWzHONpXp6Sw18wIVvQB6LOpgOXSyDsnZX8VCNULxXVGal51Nahvpm2Qyya1PgSlRTd\/mHfTOCAZrcDZWBODuPnxc3vGUwR3Jv5xqJDV8ky3qCrEnusH643XoS0HuxLCOLNbpFEivHozAbl\/VZm\/+sZzGzmYs\/Rgql8CiBVhyyXVUfg9JKrtVZvqlgicky11DAGdyg\/zVUBdoMXvnBnB7gttCixTQtmuFBvqfiFsjernyW5kzR0ZqDLFDS0cx+XB6oJJLpdsEMnru8w3fJ03DJRynfRtA22C+W+ShIj9rxXRpSbY\/mSmFI56dXBqms+3ZYOIkvjVZa+b\/ZNMAhpx7hOnty7VocGzn7iD1VnFl6msNHmvvJ1UE4LnGpcjFhyW9KPDBjftnOiGiDoTtyNvveB1PnQNqkBIGLWpPROEzI4dXV\/Y70G0rO4D+ivz4bOIVyLAi7B4REhpzpoFTXT+bsTQXlDKp2FY+hvH1y5V+QBE+KdoeGmIGvukqi3yUQydFTVOc2gT7g\/92S9utWjVpbuAmcO8FYsBM\/EH1AaauUZXiQVfQN1QJuSVQWcqllbHrP+wuwDZ8oCjAX5aViIbw9f\/UeOiNzlHS+uXxsnkQKeG5QvEsk\/u2rbObzWAAhQS9I9B0ZOqASvGTB6nrWxfpnHRUs\/Ntdvgjmg9VVOMfXHDfrM2H7bBSyJCQ+0TsDenrqDfdsr5anxc2OS0pAlS0Nc3m1c3osDUysNJRTHWjorhkexWCIv+fKugXhMXMibIN+y\/2aw878xSO7l9ktMhJ49urWKg1PLJA6DKJy93znCfXgW8rWZ1+iXwZARmYCHThk\/OkUQ9vbw9XxjelbnE4gQGKwXCw1+DyKS4GRDTJ36s2LXjsS3nVGbGWwDoxBhv22QBpbluX2oTs0byle6rLYUC+aoLZivYllYIxh2c4PYK34FA\/ti1vd7HervfvpPuHg3pU7r2+aFDqqSAn5G3V2Wf1q7LD+n7Bst5tTqP0f7bsVAb0vl5XYrRitu4AAmp2tTcBybP0njOsJabNsCzJeETipbJA5W13yJmpFTz0zuoyDJUHytbFjqtauFmuDBSAJbLfPZ1aXwgaGeMwyJoQ3lfloMxBQ3P1p7\/2V4z+0ohTlASGIoOpCwirt3Ril7bylifSoQ5zEZUtUIk7RIA9YR1Dp5mgvOXj0KsjOPVq4vaDTFjFBMB6b603W+uTlT1ltpDYKunpQEuydjl7nAXOr5O+qTgK1d\/k+XQBs5NGRohdjqe+5Ng\/1uhU2CJNhOxFmlHdKzixqi7YlUi708oOdgducI8sOTFQM3qg2DHqoe+ALQumRwWwrRmsZKb2CLlrWj0DegW7bILRwKhP5O91442W1DmJBApZJbZO7eRi7Z2A9YwrzeSRHrNBbq+MlDVJMztHSaBj6H\/GKOsEmbJJUOV8tXixvSQxquGM3hISoVagI6M4QgSKgyvRihgjM0zTjsRt1C6FPtSp66tGOxk4uJWlNGAlSKWDiNtb7n5dAcDKqv+h+l3O0Saz5QzAxxKd6c0RdnTHR6E\/VkPn9spYqigmKR\/KR5PMTv2dbSEz4udqfqucDC59KgJh15aHmbaqsxvYOKvxgdBUaIRIAQ8A7+yL\/S2wJoPKEVSxL8nXtTWlTmZ4XojUsfv\/QJkc14VxpxE9mdv8X3Lq6rtS++PlrMGpPFfFezbaSdbxiKYWx06yuFP5ZlHdD6j2RAOC4AThj1L1Ie0auNcnvLPjm79vyS5Y16GUSnjyntQcF852pSA9ueIhq1zPwlojtWOE1B0iXvkCUsmTHLnHBhmsnYAK9\/67wr\/b8V83IFSiEGAb4hiQ\/hrxP\/SItsRtaO12r49ljXRk1AijmPMb\/I13PLwk9gfUnLYIdJTQJ7PhsTcKuEi3dtfKpUbFlR\/bH0F7Zf8n6zGn\/HQA\/dS58OYSwh30mnwSuhwvJ7+K00CIe0TZwPtIIgtJNB5aYN6XKvhMQyaO38WnL2FueFdnzUOo2EtQqzfKBpCkKCdu0o+tp0e\/bXAQb9hafcm7cQFWu9Mp2X80CXAnwt68qMw6GYpy75XiL\/Tp152H4ruE7Urv2iZGp4mq3NGS7q+cYexurs\/7oKESyfZzE2Tb15SsaQniYC0CtRmTPhgOmanhuHkTL0BkoNAL4QLnTjYSoe5klEgXcii\/9wXTbZuobg\/hJorR9SUqwaj7zzBUwVoWKO0N2CX\/+iiji3T1oN1fB2+bQ+6k392Y4haMrQq6Q77Vnaivx+rYytaYb2cqVQSJ4oZWTFejr8oVIMEqYNleMewlw5lvbvmRQNn+0RbH2nYzLrgnaOlNq16+S2vEs2QrRPKp27FnwJ9th40ppZaixUg3PJx9XeavGjWxAB1wPkhP7IXi8qXP6lpnrSPxCQA0vINyxvvIM6ZkNEZ7EU1nda+yTB3t8r4msiH1jX1AYimU9oCmjsfrBMdM+CPwkh0VEZu6OfQJSAlLK93FPITQUPJ6l06m9BGcR0drWd9Kmw\/5x\/ue0q73DkaOi2vx5QMAsOftCVsbOGCZfthuzgKPsfJnFZWGkqf9u+037AprXYiyFYj+D9\/4A4rTWA2dhXqh1d0P6sDdBbWDlrvqdVI4gxM0vZY96E7l15f4TOXvX3lrqknM\/ZTH2McaJ8Ze1AnjWOUT5JA4SltzpaJ95xGhnu0OMNWwCINt0WFztQhfeaaGud\/m\/0TLbt10GqIww\/k0LYE5En6aCW4TzYBFYA\/utBOEd830UFnCNibJlVInG+o51GByHr8hUUZRtFshLB+7SlaN7lKR8iw+jnJoyrh6hH5aIAy89d0M2zZkiu2121J3ImYDy4Ol\/1Eik15V8ahcX3vm6srril\/LwZsvRr+3PNb3\/0ZFsXheBG25jlIKpGaEyhy2vOedHIN+OwtUyvzZG3ovHD4OaIqup2bxho6088IM\/yOHC3YNEnM821NdnivgYsZArbBLVsoMZjt7hIuUv0INmuwUSIdwHvARvR\/zDe6gH9qrsIv9Rj61+YoiZhB1NUPUNDWcWk+SqzTj3opqf6IwsmCvR4VfEgU0cx+zUe5ozmEV5Msn7+yY\/E4\/B1fuV\/VcODzCQ8AE0Fb3BWjmqgaalbr1XwAL9CaU54KTm7dmj71D6RLfkzdV5VJALdpjZQ84GVwAeOJHliaiZE7mZ1VcaGQ8RZ9P5HtFRR96\/DUC9SJQA\/FYM5IrxUGGt7HmJGL2vcEclRn2l9jtZaTQ7WvGY52ZecLUETSSrkfAfaMsiBJLSwIVt6Cfxfee2O1QoHhVcy9k\/LerSTH6K\/6z90LLUmSgxLCql\/wE3TH1eskxVu1GyZgBsovvhlt30FXZ+GpqGTxY6JsNWxjUxnJZyFIjjiaSbQV72y4eWcCM\/PvNtLcMXy9zXDZmv7GiaLr6enqzy4ZdN2H\/rUARhjeDTPOecKjTB9CQNXYXd7Ylzx3Nhsv1Q8i+3p42XLnazhu86xDzKDHrP3LJxN7ZYizwhEyMfTO6YzZHV5yw4wLp3Z+a\/A6U3pWHFNRE+4x0I\/WhDT8qreb+w1hoAqVCdQ1DZMryXG5\/0GC5xuDbQG+GFSAPqAWGkW2LLgSAC68LWinn4g2z1gC8wyhSO8JtNNP72RKVDmsDCeNGJeyguaGGvFLy09YYUmArmEUlPdVgUETN639vjtzpqeLMy8o5FIUbsRtOZzfxC3yDLpWwk8\/clWmGhTlx2JV\/fe344GDB3\/WFP5f\/wL3ARUKsc5bMtmvoDVzDuliUD\/k9sTNiRb6r+yLozF3pIg254r4omvBN4Us\/33VzXti8rxal77c\/o2CxGgciGkzljoVHBo8lYL97xUMGtu5lqEUJjHcRTFOVegJ\/CSSSdzNjf+Hshpf3mXgminYUu1PZgRgS5DbYGXU9+reHbGmGFiDLl3iq9Za+nTKP+8JY009k+6iqwAyUN2HJjNwHr3G4h7SDyLIPQ9bWNvmlV5TFiAt42Mc9ymDrVf8197DyOUcrxtv8diadW8TREoZKLptua9Z+hUPXRmA2OeV0+jRUuBnnqEsg1e47IEwbVstGxTI2DF82a0KuW7\/pSRYwFbC5BXCGIsDHwoURcTsXk94r3cp7IJrbL0cKEkjz6roGUNMnDOG3Gj2iOVXKip5swujTRvhsjXx3wTdeUneERZ\/iX403Dvy5ZSir9XPPFAXVlhEfRPVyoZs62xPpN2jsvpBAo1M2uUQwrQo394\/pTxlejr61TtWzNoCga84F7oCpaYmF95jxp8VytdEdF9YfDXdq1oURVuw0kF0KDEZB\/MpC3GcPZV8iUez4NKWtb4Dg5kScNID2r1ZAlJmVvx\/dNMDMv1gVzP4JrlT+svyAhH73OFY4eu4Gi8EICzmn5Y24xI\/9sQAiK\/ZGojea4kmt0mWKytF\/ffLn8YqiQrjLeeJJP5vabKLKdzIrJomFy1hCTkqYEGUvxoyNODI9rwBp5ySO6UlG5M4OyNpTG1saqZzQ0WELWSb\/EN0LEZNTnXiqY60gyqF+Jor2V6jkfUxODk6rnBo\/Dv+m4ygfEBkS3UKdL3+F4Nx7ZdD\/2O81mXKgbPymQH20sPVkpy1O87ZtY6t3k0j\/VKHiAgPwxm\/gIka48OpN\/DV1edSnx+40ReRBI6MpDe5qCFVLgmPFAdK2GNPs6QbTXj8jLs4h4EVsFTDyL9EMg8+\/MpQqEBtES8M\/Da+NyqSmO8qy+Kqe1I1yfauoRg6b0VaHPJvE2t5smNafvj3ZyUHCCtWFNCtBcmDgyOdBuhEyV6aRIsrg1F4mSwl\/huJK9DVujlxAp8Ud6F71uzxn9Ht0LD0jv9xdWkugoBoC5RYNjrgBjIv0LsCZELWQ4htZjy1ZapiXqazz2QkqWwYJwokSw66GlZJx+TqwCuldGGpl1Lcewv0d9Namdas1HRYJDXdQAsJWB07jXC39bKt83Vwpg5giR36HKl9RJsmyIdEVw1lffeu5sXSKjvVuNpRqGgWsyFu2IN95eWHv6+T1h7n4tntr1DEGs1mymcsMasErihg1hKPpXPTuryb+pu5+sH7TM6PqzGJNT6BWOWt+zqBPVFUxktK\/HqURtSCN\/\/xg3oO24f3MFCK2YX9OXt4QPo9D0u\/TWkfSKXQDWQg7FJRITl5Kbw==","iv":"dcb3f403fbe5218997d7980b290395c4","s":"68d948611e384548"}
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