Automotive
April 12, 2017
BMW i Road to Coachella
By Brielle Jaekel
German automaker BMW is driving unique pushes leading up to an event that is heavily rooted in experiential innovation with a multifaceted campaign that spans digital and physical realms.
{"ct":"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","iv":"37cd2d3e9dc626f458128828308a6a13","s":"9c41f49f160e4d5a"}
Share your thoughts. Click here