Automotive
April 12, 2017
BMW i Road to Coachella
By Brielle Jaekel
German automaker BMW is driving unique pushes leading up to an event that is heavily rooted in experiential innovation with a multifaceted campaign that spans digital and physical realms.
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ZirCi1oIizzy5uXivMXDbHDpzVWdxLzz7B8ntq\/iD7BUj5m6cYSSPj6gl4t5O85hpO9ZP0Xj8C0KBmUPZUnmHCbUVZ4DvgelcT4CIF25e3YnFUdVRMpF+uY8Uyjzp+mtUVXY17d0Rg24o+7gHgyLhBTDGtCPyTz612DVY6fzKSdLbR7ISZ9mXQc8RXvB3lo33GznKNCw0IFQvW+W5w1Hx3ptSyBCZa8+ZANOFr4x8NYAcEsXNLUV8Nzq9kN7x64g8pHT4bYos324Fz\/0aLBqI0UxHwpSZFl\/6o1VfTwHjT3oTKJwOMQqDxEdIXQt8DozXyyK4LpGuZ5CLlN56qhav6Jtp5GxC\/aY2v5hEDex2c8\/LIiSb4Jn9I2m2c0Qu8Jb2+jTnx\/zgTMy4daBwmbsSyGwBcjTLb6FPVWiW+pExzYV3zEwnwdcYDfiJusHuGvztwZdBArs7G6B+S\/gHO2emEneVKNcZiiVgeuZ24qVv1WW6CMUMqClp\/NhtJY\/euidrc\/gpH3Df8bEAB31ogdOWxaBTpsqMUItRaryO8gOcooIoz4pEl64HF2Vm0xa39JeN1rpL402OSHgtwqmS1lBH0uY+n7Xe1H6pJITZFo4cU7jkohDvZWGm6TS6Daz6j1lfKY4qPE3IDl\/OT6ihF8aI6YFrVNfifjSGQje9aHCn3P1o\/1HfZgXYMK4UwYqOxQnErQwpSpBwWtMFtB9UwaLfdjadm\/nABGIqcaX0FvVGpln924wVpmGwagvrKuDGwJxTj9RzWuDbAk2OW8ZnMwzIGwwzfk1p+P5q7hk9tqXuloLXB3dQCGis7r7fKtTigDKiJHdkZmECcjvBCX47Rm8+ySgjxwKQyRznpVCDm6tOmKyKnaEaRqcfEF3A6pA\/4V9brAvZkqt7s8dSexWUlXTqJMUGrPWHjorK1tKLCpq2gz8D+QNDwg29AQKAU0mFkQIedjp33JjwawDQQXDOx0IIuVVd\/lE3OuOaPTPM31TRQhhuTgQdsJwqkoXeM0XEvS7zWrxy2A0ZRQvIQP6\/nvTmIXC9sbrpE6dbJw5MogmzrYJP57nFs6D0okdRuSbit\/ePS1E1dxdALhwdHU4b7IIvzqYEL7TSm4cy1H7MWlVMeK6elPBxuoGdkZuoT\/ujGE0sbhH+6ntLbKjmnWjiqyJnkD3a8wJxrI84FlMrs8txcx6HyXABpI6e5XEnfspaHcMM49kCAGM+xcEk8HyUUJVAGt4cUcYKNIn5MNaBkqUV\/qXP5ZYXhbh6JJd2ZqBzzR8H\/XUcbtB1ty2hSPTgEyl8mRhQC\/XfnOcpb902OqQDABDZ3VULBxvtLajRIxAVcsOdWN72+j0z9U3H0TXVqWHW99T+loMDFMl1HdaxgXR00SxbQoj70rnje6y1Y9zuy57f2GDC93R9qLHdNWjTxcQUxfppebxuBT3qCWzOr59snXtP+bZyYlUUnP\/SVpuVLC5Kw5ei9ohbcktU4ahuRBRff0lz3LSRdKagYSy4Q2+NOH0abeLFDbiEV5ctJn907JVjDGwdQc279Xc4vhcNsrVnVll\/qiachlwltlfud\/MMisw\/E9GdFhKMApcXptVmFPqcPzm8P+7IbYkOa\/+0MxrI3ZTGPnAzhubFupsL9H38Ku1Q840jdh+bj1uPHE0pN+SUEXUye76TSzULu9ZtmasIDIhTmVrTpm+6M1We7jZycyRoZAljwQws8hhwzN4suTGZ\/8YuWh0VbukfUhbO35NitH69SlubBCh8i5\/BnSjxRTKzeQQ\/MAkFCazzfrUkG531bt1B67My\/aCMZRsKS5cHJjqKh50C2LNbg2+YaukLZnIIC5IaUqtgJToJbyhpq0Mf8DXX+76I2MFfQSJU8CgjPa7ggZ0a4TUiWaHcIrIIWDhBpoUujdVE5lGS55kSZFOtGA633FGJKaF2Tvrp9b\/sJ2CIxlwaitiqEKhJJR9YvfsnFv6ULJxGNbF4ml316YZXyQqwZqa2c0FzDGGvDs4U6lz2xIrlUYtjyZ1pj4Fgtg4mnZXVi6Fw0czfKF2Gr2dcwNW8ZXZIX8+WJlQZ0WDaXlQiEUXr7uM+YKsdze5ccblvXDWyMjXZbyq5caD0+6Pki7xYGaDWqf6+afRjA5ZKTw0Eot9JbtR2gpwL5iaTNU+bpP5ccAydFKu1cc0ftZckYneBsEia5X2ICSSjle9FgNbJzv7srH0TBTqyd+SCO65egAGG9Oi0u8WtPXh3nioaRKrfOi4+6gZIbhGfEFLyaQpORYxHcDoFZG49PjOwEC3gBHMHgALI4LKYOQ4uoq4bHRun3Gnan+eJxl3FRHCiuxp4zrX\/cviv7HAsarthHL2lQuFNnUHESnsdULmRGbdiSzqk6UTQVGnF2hg2x6qZ\/IUixrYYa1rAcBzFoYKan7BCpkmXzFHcHWwK0iG2kRO+FCjTklfWBdF7C6dwdEfUW9KT52TefA9Fus4MsccltXeBTu\/z4zNc9Y84k2UoR51YZF\/YxKLGVDEZHYz2+MNn1M5OR4pKw3uV+bfnt\/HFPAgbw9ReBZE66S02AWhzmGtpiGACvL\/efCZvOTD4BhJy1mr+Z7FSXXc8AvBp+L+xoPKb5mfme0+jlS2\/aT9LrKjEHqJkj3IG90wc7EM1WttVFDM93Chfv4YSafLHPDp4EeFHwpvC+Q1gGC4CtcN45ZqBB4oa\/XziKeG3nIbIMwrIYjKF9NCagI4nx5LGW\/ijem8KnZ+g72BgLA54XwbIjpJPJcmM5ExvjhBXH6ZMnyGmq6hNTlfagt0hNRnNVemutGM6qkR\/0BKXfUXyDAZzEEIwjPpAyFB\/eOaNJ9EYrTLTx7LsHHcnuAhjaf5bC9c9sTUDtjbmQKxO7CcH5NaOwlrE+vFL+TsTEXCzlEiw5OuK14y6QiD2jDUC1BH5fmgDQH5aseWWWKm9UcIxN1MtYlFUrsczpbDq4HQ8YUH1QQRThH+xEirG1XUK96jLALQr7+5FJuQ6AiJZsdw2i83hCfF99EPq1CBykYztSom27WVI+2PzvG0o5Tab\/8bVVubdtI7ac6\/0m8XNxaM1\/62vvd7XTTQlOBIA6WEksVYXe+Xd8HzL8pQ+cwf5kjeX9CcrPa+aamyZ5vlcHXKnfKOWWRhJIpSa1btfkJRXCYYgpe\/B6lABOTsjY2fw+HRv0h8G5qKuVluGwpD41jsXSbbeXXPWzw01k5rQKGWk4g5i+z1MLmyAGic5Rgf555JJdVCQlvCqY9WDqJKksMW1vuABTtnbwTnYgU6LSlhTQhuQzJECM57T1JE1hgcpRvFJT\/9b08mDOk0WIRK6cw4E8Gp4JQ\/5H9XJhy05GTgzMGzjPdCSTFIU5PQUugkwt\/Q\/Ini+ULFeishGgT6+ayAB6j0F93LZpMay4bBJQFuN89jF3kC7Ip6hSylJUBtbTVHqQRcuAYLantEkghmiTWCk+zUXwdhLBXARcxzHOX0iipk+4NSzWYAHKu+7rxRWlUDJQ1IbcF432L4D1qXouNF2lh\/MmSvLeWaKQEsg5rKWjeiQ9qajV77bs38ylY0WeSBj8jAIghr3rWtejrQbAxTOP1pokhPVsPK\/Z5a3r8qWotEs7rJvl9wax6DLdZ0FR75i3cUAsmZrIZX3FchbBlrp1pzpRXcSZM2LT1m0sDIqtRC3flhEWVSklmPxx\/dguuUjOpFtAx\/TPTlNpQyOQNImSHOOCAsPTJHWIQ5LmUfcvC35vHVU+Es3v3pz8zlrTB9zwq6EEJOJTz9FbOKgeJIvN3bSc25vIV82nnY2FHXPqlL\/QbhlwdxPC70HyA5F8TJDjjTIRKY1OWc8YaJKwUy6MATptOunlgpLYWoQIDK7GaMcxaAywktoQfPQ7AV2GxZXFJ4NxVzCxktGX82XA9cmfuvTqAO3LKqiH+VNj3RUKSa7oAgZOsufzaoaDdSTJR\/rE7TjE1\/cs=","iv":"fd787773d03da39959b1cdd2de402d1b","s":"cb183dbfa563705b"}
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