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Dec. 24, 2024
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Blog

Top 5 brand moments from last week

April 10, 2017

Chaumet's new video campaign for Imperial Splendours

 

By Staff reports

While luxury brands traditionally pride themselves on the history behind their houses, a number of brands are proving their relevancy in the 21st century by embracing technology to tell their stories.

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  1. Audi propels Santa into the future with electric sleigh
  2. IWC social snow globe stirs up winter memories
  3. Balmain enlists virtual faces as brand spokesmodels
  4. Bleu de Chanel dives deep with new campaign
  5. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  6. Diageo unlocks Fusion Partnership Lab applications
  7. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  8. Tiffany & Co. acquires historic Titanic timepiece at auction
  9. Rolex partners with Melbourne’s National Gallery of Victoria
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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