Marketing
March 31, 2017
Luxury consumers respond more to backstage content and fashion shows when it comes to video
By Danny Parisi
While luxury has always relied on a sense of mystery and avant-garde aesthetic, a new report from OMD EMEA and Tubular Labs shows that it is real, accessible content that is driving 74 percent of all luxury video engagement.
{"ct":"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","iv":"b0f9306cd86251bea2ea51822fa49a25","s":"1fd71032f775efab"}
Share your thoughts. Click here