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Marketing

For video marketing, luxury fans demand more access: report

March 31, 2017

Luxury consumers respond more to backstage content and fashion shows when it comes to video

 

By Danny Parisi

While luxury has always relied on a sense of mystery and avant-garde aesthetic, a new report from OMD EMEA and Tubular Labs shows that it is real, accessible content that is driving 74 percent of all luxury video engagement.

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  1. Prada sails into summer in new campaign
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