Retail
March 31, 2017
A Home for All installation in Selfridges' Ultra Lounge; photo by Matt Writtle
By Sarah Jones
British department store chain Selfridges is giving consumers food for thought in a multichannel campaign that asks them to consider what home means to them.
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qeTUB5JeSwRbYsWlN3MDF97Y3VcmyJxM8bA3Q0X\/UQHqhMT\/K8iayyNcZ6Tmz7ls+7+GMLvzXTI\/Z1CLh325Udywh44AjPbx6cU87kiy+ZRrk+Yneb8LyBDOFZfxeVzq2uJOEGn2o+gCNrQjSuDgmJlJDkDt4hUPVfXVpYSGBhes6QcWTGaRSl+Opk9eiz\/uVrmbz7yJpzYubdpHm2JHbjqGLF9L684ioLQKQK4Z2xwObclGNqh\/I2QK0u3j67iNHDGjUBrJmcuNLH+MoFqXtD3jXqJ9uPxl2cjn3NrOXGVQ8Bsud\/CIWEYsTOIJqGMHCbVKrw\/tAypXWflqPXuuG74N2JpzZ9npAVbrd7+v2x4LVTaozV09r6Olk4u5P4kNjsC9j8Wc7emTVg1s6uHled5F73eQq\/XwGA0cJMtWy95JU\/7KJWpQm+cBYfm2\/iBtafqGP45x\/lv0swyIwin1Xk3NH7d1LXyKxRSydHucuMB+3plb1FYiL5DqCMJgUr5LBUHkMaVBqiQEYLrAd+NzdgVEeXuLPKPB5GeEXqB2VIWjYwSNLx3wmWHccif\/mzvYphQgv1G9TMZOynpyNpJwCgQc6JX+zG5XVKYfxkXcuJ86dknupo2jHtW0ZqSxVnrXtHRxUual4+XqAVm9VsyjfXpxwf5xPkqfg3l+4w+yr57KHkU1iP2nj79RNJrXc+vy\/NRzNrZTks0XdqZ\/NI5RPnzfMEuBAzKLaKHdQ7gIZ4EXByqmxzEhYLkzHifvYnBpD+7ZfXAuje\/10I3SGNY0L0HysfoQDmlJyu8vFMx\/Qrnbr5NT8OZYyMXxM\/Sn0EcrD8gBJC2SD383r3CTa0IEQA1f1qr0WdmuMOe9Yr41E6XoF5BStMggOoQw+\/KN3VTsNjr3ZapOaUqrf9SvnSzNupOLKVqDd7Xpp6+AsVnHrCl\/OUUyF7IastnF2nqdAiaZJwHQsF4hVCMwt7hSwP\/iVC5a6VK4tpz0VGGhGoSPBZ+ckWf893SRg9L6CaYg9KjQahuVKCu0D31wLUBehq97p4WS4MO66kSpbGHQ+mC7J4cz6QuOhJArxv6PtfQhUH9QxiWUZAEeN9W71qVKnGh\/2l09K7ScfFJVyuTTQ3Q5kSbGAc4ax2Tn06cIRNfJvMD53QM6izA\/qOMpiFJUy0xxNfSpaWPa4dXyyguv+1XYnLWRE3TDJzF3tnjQhDeYdEZrJKNMh5RvgP7jxeE3gVkuimuhWHNeYxMaNE6DLCjXVJIyv0KfOAJNIdM41dzFA7IegaU39Sqdma+EItLbdJXWQlZkV\/30lWyYtPF+uuwaoLePGn41KhytQm3S7EXcPHHcalBc5J+34qLbz+W6lf4Naeq0wq1qeUQRQ5hQ7Tu0MKP6zwry4j182dEnoT2mheXbDt6JIKBc07tvtNBa14FMzwnwmLjLDikTzjGCACZGmKWhL9WpyU0FCpUMW96s\/YSXcGp1xvGHRxfGy+IB1RgAXS1kG1P97TLp4GJRMJWuLvgwBmBuczLBT3xh7TxO+ossYQxonf0is1ADGflCqcIv1C+x2Wpy20q4R7X7gVcFkRhcYSTB5izEwgDRNYqF4kOBedY2+u1dvtFeRPkmk8cW1rUOmpJesm4bwW+osWFtNDAHk7+urTbxY+\/fQdToAKS7eID8ljzfU5oNxyOHv\/blcsnwkEQCe4pEvdmetYpFVU81BaRFk8cQmdYa+eOohkmcuQ8TNNfZgotwhZGipMJRX6v5toOOh4SorHabv9ZeM\/MonfuoN9hzyl6BTrypoSEYTmOY7psNc9vmW\/EMXpjWy0DhkEEh+AvoxNO\/i3mjqtCdLkET1HPrjZNxPzCeAbu4ClOm5qX9q2teLKCARqZ22zvm1qtwD3DjJCHgMp69Fa689Tsl0Yig9LEPnImRYO+GlcIi7NYtUPs9n6H1u9AHy4XRrAbtmAoGWzmZ4G\/ByyI4myLioRmkbZHdFVKuzLARaQJI0NC1QThyx26PldPoFXqPsOX25IKb5OQ+QmNCN51Db8KtFyPzz4d1kDdFlLs+ip9g4INvX8vM6KMSD14ueP6ssP08t+TWLWbJ+0aOhyHaAKMQVRSMe96K2Izj1er8hWOVDbXa6mlJJQ6BoftPkP3pNUR3ZQH65+wgsjcIdmkAiZsArHyik7H5Or+LKlVEkpkxQdYbzUyAoHuKOAEdZo7VTxaPKByz3JpxWQm2goA0sXDMMqkXneeIiRa9i\/XgKCZ9V8i7QZ2ew9oZPMeApyuVqPTW2zIeOno7JhfumV04oaCaPA5foLb6WQbT\/KVl3hjO+Nc64qJ4Vd8vAuiOaVi9+zI6ckFvhDWd5HDcVbK2k0SJAoVdEzt6kLQ6b+UpTMuRfdd+LKwtaKfSWDMMnNrf70SQodDp33n2Hu2vk+s6t+PZ7Cow\/awBYNvCinxtruWKjFZBHg\/kplf9GQJSTUzTe8XuU0Q7NOQHFVKrz6bCsALq5sG30XlJVJ4DyjZaj1F9OOgrQvqRJ29r\/pNIcrYdPldEWYwPYt3Myduo40KP0\/E1NYpCbJLeTFo58AjjDPWhp3RVOdCQtQbvu0+4fsqhajiaoIYaSUacHlylY+Zhoc0ZbkZTIO1M7vEygv7\/9ufbCZHRro7MswTtRprqQWDOuRlLTGhrbbbHXj\/nwiG+qHbhtcJ8OqI662oU17A+3q45KcpYQl+gG3vkxa5Wz81ERf5zjBbZzuUALjZUfvZfNLmCAGJfEaItZmTy1p5NDxud\/ZaVeA8k40ZbvZImqLHg7k3Vdl+Z+aT3GmWp\/a2oUQ3NX9VgYZQo+nZ3dWL3pPICaFSY0aW\/DMjqWN9TBmg23UAg1FimoNm74Ma9VB+uHTx1jR\/g+OwA\/Wzs2YAKVCyhU9HAXIEfVX+UrQgwU3EhkFz8C2hm2OfeZ5Q5UUjnUbdE2On\/eIJyWO9B4mqR9sg2cXje5H+mBzK9x+61ZjF5xuFj5sOVys4md3eYZ9f2Qw5yVbr5gXuRM0Yz8lyCMKqYK+0915PTowmJI4BrFDn8cjCuSJXo5tJY+zsGhYXWBLPsyIJSyJnX5follKOUIivme4DSRYn2WWI9KbsU1gdIOHpm52U8JN\/8TB\/YiQorFrDToqdioEy+1CvX\/Y+pKI31RxWVMclQ8Tzwty7sXWnGplkL\/e3gqw6ogZyPj1s0C7GKVEBPHcO1Wv7\/sziShZCwoFSVyiZjLJC\/8qv68oNmyI3gydDlpOp4wMjEUbrLqWtd09DZYtPVycW8cZ6VCq\/U0I4\/pqP2\/+7w8HoZFB6St5vD4JeseYsevYXENk2yWhtyuZREv6jv84At30ltH3yR780\/iPhALVnQdI8ohcnl0LrYcMzjBEuzzHpryGqXcD1oXK1Zvh1FCcm1cm4Nzwm7hKyFemiScvXp5GE5o7u2YLLjdVKIEUQrGvKzDA\/xhqdpmspKjjkyVqyr5IybJZEmHPqX1QU7cte9qabxUq4gq87Oorr2nZgrkL+AvYPevDypqMruONy88UOeEZDmBP6ZWFzXoXsLniD1zIDJoXs6TdAOJyFipqITfqJDizBYCDTjz3q7ZgjKz1MViRdwrqUtpJraTOavcYGuz9mQ20RDyh4Ng\/BjDzUcvwDWTEV7Vm7ndhLjFlPVB+AvtHjt2ABmFIjiJI9HKXlfGPhixpELP8CfgunilyPhIoLhEVS9J2oERnHsFfLV0ZXTpco9nIgQsoKWIeGK8BC3g3fo0tGSZbtTT5BEVNygDJuP0RielgfhaG9wyLCGhKF3z76R4TI5RZPVEmlrplTW4XPmr9DA7KgWwUMA2R1cNJegTrnK7wXYJizsGNPqlSJNUjk6qy8mFgb9QearJ2dqO1AoO6ZuaWh5SnnLhsoEklYnO6OHMrx0mW5DowU9OIc1Kf7c9zuwOXY8hklcYqkvWQKO8lrYCulytEhNp3VfDncbXSbYWqOgy4lKuujySJTJ4xa2P6KNkq\/oyrEVQNz\/JoLngjo9yIRh1cRy+BdIoMGTM5AkT4yPPXJpbGjSXu0G6wJcDx8bdrZfgUTF4Lv+xkCweFT1mU76BfMBta0i4\/8nYdkxPkdf0rennM9QUP6j4t\/SleTOH8gk5TCW3SL6bznNuaMMsiLSPIjeQycN3pPFLt\/HI3XcgFt40G\/XEwizUdnFp1UKdEymALTYyso0EqIW8HEBfo3+uq57Wh6XQlI20H8Bw5UzNbCTGJ6chXJBDdnzVeqtNgUv+NjD+f9LJ9Z\/QcxgFg5YYCaZtp19eD2kufOVQCDVGVyIInOfpK83GphdP5f3ccpwQHvvRSffN90CzrsGGREJpwPiM5YsXD4HRZtBytE5QJI5VwnL5b8ZprhCswa\/QkrX9fAj0pD+whSc4Gbm+odUGrWvUSmPNojkNdrdm9lVGlM+D\/VyEKPKNRqu96blsEgJAp+L3fDtPwYiUKMWo72K2R\/UJ4FiHD+yDxAVIfPbxVLzzraDAmR2w12lWiddlXGzzEZLjkcES3hes6RlY5YfwSKSCFCLwPtrWhXew9TgREnBKRqIgs9GWitR48UwnQYLCcq2BP81Vg\/7R\/8ZlyQWV4ijYDT7A==","iv":"db94a8d90fea5f3624f83e203e342e4c","s":"23c9f2db2961b6b8"}
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