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May 10, 2025
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Jewelry

Is Bulgari’s timepiece customization enough to win millennial women over?

March 24, 2017

Customizable components of Bulgari's Serpenti Skin Customizable components of Bulgari's Serpenti Skin

 

By Jen King

Watchmakers across the board are considering new options to entice the youth segment of the market, with tactics ranging from online selling to wearables and increased customization, as horology interest continues to stagnate.

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  1. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
  2. Luxury Unfiltered: The real reason luxury brands fail
  3. The Langham, Lucid Air bring custom house cars to NYC, LA
  4. Porsche cuts ribbon on esports facility in Cologne
  5. Fendi funds restoration of Renaissance-era landmark
  6. De Beers Group to discontinue lab-grown diamond business
  7. ThredUp launches first-ever digital vintage pop-up
  8. Richard Mille opens largest US storefront in Dallas
  9. Prada taps ‘Re-Nylon’ profits to resource environmental education
  10. Longines wraps role as official timekeeper of 151st Kentucky Derby
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