Italian fashion house Gucci is turning a social media trend high class and putting its brand in the epicenter in a campaign for its latest watch line.
Gucci has commissioned a line of its own memes, aligning its high fashion brand with common thoughts that consumers of all types can relate to. Gucci’s #TFWGucci campaign, which stands for “that feeling when…,” is a collection of images that feature Gucci products and imagery with text that will encourage users to share.
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","iv":"30dea6d6c30226d81cc4b8bf907214cb","s":"72ef3bd95fafe2d4"}