![Screen Shot 2017-03-17 at 12.24.23 PM](https://cache.luxurydaily.com/wp-content/uploads/2017/03/Screen-Shot-2017-03-17-at-12.24.23-PM.png)
Versace's "All-Nighters" short film
Italian fashion label Versace’s latest video campaign, “All-Nighters,” takes a cinematic approach to content marketing by going beyond traditional social media channels to distribute it.
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","iv":"a5c06992d0b42eea3077ae324b3c4543","s":"1834007673094933"}