Versace's "All-Nighters" short film
Italian fashion label Versace’s latest video campaign, “All-Nighters,” takes a cinematic approach to content marketing by going beyond traditional social media channels to distribute it.
{"ct":"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","iv":"f685593761a6cbc16058377ddb3682d0","s":"ecb31b84085d95d4"}