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Fragrance and personal care

Hugo Boss gives consumers confidence to break out of comfort zones

March 15, 2017

Zac Efron for Hugo Man Zac Efron for Hugo Man

 

By Sarah Jones

German fashion label Hugo Boss is creating a movement in a fragrance campaign that calls for seizing the day.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Roche Bobois furnishes boutique resort in Turks and Caicos
  5. Louis Vuitton opens applications for biennial Watch Prize
  6. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  9. Audemars Piguet unveils collaboration with artist Kaws
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