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Nov. 23, 2024
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Fragrance and personal care

Armani film series conquers nature to underscore Acqua di Giò’s intensity

March 13, 2017

Video still from Armani's The Scent of Life, episode 1 Video still from Armani's The Scent of Life, episode 1

 

By Jen King

Italian fashion label Giorgio Armani is braving the elements to take viewers on sensorial experience for its Acqua di Giò fragrance for men.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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