Columns
March 10, 2017
Mazin Melegy is strategy director at Crush & Lovely
{"ct":"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","iv":"51e78a983b27a5ea7d86e45d251eee2d","s":"8d6ed90e79608e0a"}
Share your thoughts. Click here