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Automotive

Mercedes encourages consumers to “grow up” with its brand

March 8, 2017

Mercedes A-Class ad featured in "Grow up. Spend time with family." Mercedes A-Class ad featured in "Grow up. Spend time with family."

 

By Brielle Jaekel

German automaker Mercedes-Benz is putting a new spin on cliché advice with its “Grow Up” campaign that features five of its vehicles in five different narratives.

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Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner