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Nov. 23, 2024
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Apparel and accessories

Armani’s use of Facebook Messenger touts film project premiere

March 3, 2017

Actor Dev Patel participates in Armani's upcoming film Actor Dev Patel participates in Armani's upcoming film

 

By Brielle Jaekel

Italian apparel and accessories brand Giorgio Armani is hoping to make a dramatic impact with its third annual film project with the help of a special bot that goes beyond commerce.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. Vestiaire Collective partners with influencers to combat fast fashion
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