Columns
March 1, 2017
SMS is key to multichannel marketing. Image credits: Salesforce
{"ct":"aTRV8Ba16fMBqFJkFRn1ZEDYOSYjjBUvvTlIN7CI\/jWjUG3dm\/H8qvHrNiChuAQEexNEZ+f8prHARma\/i7VSQP+WWy7MQpVnrx2Q2Y5egZWRWYvDzx+RGi8F3mzEN94TwrT\/t\/WC0kAwxHnXvREWvsEBZG6dR6pWpHt041SpJU\/0J1RRrUUzUXUsA3r2cY+cR4\/\/2dB627WeOTMZKgvgO2XF1M\/I43Ljg8+Pr9fEGIkhh7OXHHigVcA0XNkrPvgGuGgPovE\/h1V2xMy2yhRCc2djcrmF2Ix5FOE4BReecoHj2PPhSgK2C20yYp4RyAxu4mYlWJl4CUlfppaMMXQhxnHLK6asOxuvEAguzeZGkoF\/ws8WYf9ydxmRoWw7rZKgH9NbdKMvB4o5TIkpblbNxsHyXoMGu4zbckRRNC80TrhNHpfdqoQFtE6FNCDvqrwI61TV1Odr9iwjTB7UNIAsGxFYPAKB9MMBkgJEDdV2AlKWIsx0A1UYF\/344qC14ujb0y3sjVgiyFt8jz5zGvYlLGO+HFblraJH0KHpPWJOTX9OwRaYT136LahPtiNZwtNNivuW3mSIgsFLKdkg3oJ5xuggZ5xZkxnkwztSCJOQUczqHNTDtIxt76tXpu9cmWDbIDKWKWAbo+W2MHaZpV\/NvxrMSqEIl2rmidT\/\/nF838KLyR1br8DqTjLl1ensES7iQ3MuP8m5wnsKoRB1DJWIPCqbXXgFA6t30PAByVIn5nlcxPCG1yo+\/QgnOH48UM5+kwKBVmHadUbi+zHpNQG9jEzwDxvF8dEC7ZBBOTp29co9jOFKYqbpRdbEBXMj+eVgj7out4k0Z+aNRycMzGavSa8LkvFXsPCGzEQCrkgkRKdjQW1yi+5PdyjQnobwUfkMi9j4CP1P67K9c63k7D0394hxADyC3QH11lPIFrXbrS1\/32TErkT8+W10GsUxKVZF19bGUrmetOtTVzcHaGBMcRAWZIrNYR\/4vmvhwiKCL1JXFpBPZU0lYjRb5p3mz9hPOPv+5jWJUob08CMg5aUdOiBlEqfgYEjXPUKFEuHZQL7vDwfsjDQKwlEdekE6DFhfNBc9vlqfjvoDeOyRNz4UtOj2gfCPFvx5xIdTwzLon2XjTs45HvRzgcJmUQmiI\/\/qV0qS0MTlhJwZWnU+ErKhU8p4uQZWHAtyzlDR2irDiS0cqpAMJVtbmoghBS\/lWfO6rp9ZG2XNd9gYBjvyrKAdr7r32FYoAHGY9ZvlV+Un61GEUslFmYiDAqcix5qttag\/8R6a69\/jdwVSX17G\/8BOvrrXVrOEwkz2xh5kB3X26+kb3FoKy7Vlitx078n6\/wp4UwynAmoPPYgkDF3hwLhkLbUYiPtHxDhrIXqSQYrQBxTZuhj3A6vY0K53FKGSXOgtU6FJcAAjQyvRjU\/K5DFnquTuuL15A4zA0+8tRMvz+4SxtQQ2dkCViPZgRGRgsB3MHaiildZ\/PD4TQ0RSiSOjgKFwjTZ4TgIiYp1NjmX8yI\/kY0SPK3biOJhSkyowPmA4thz1jTwgRvt1LTlexQZGiFBP7BFHS9DkEUo3+KEOQz6DAI0jgwwuCg\/EF+hS7gUzx1H4uwqxG7nxzjhecdzKukRGTI3CFEx+1XCmqqxRBE\/Lw1mfm5NKd\/vbz4qZGC7CYmdmXsG54ysFpJJ2VjRrm5lm\/jTtwO2ylTSjWJtdQ+p9++3MX2s2FAbYWpki6KPEDAvYM+Xj84Bor28KTE290EQDl1jLsY641SZffTczvNfcTznWmuq287pUo\/TO0RW45D+49t\/AslSePCtYs5TTNLjVJsEPVQkvTkMLsZjBpyKpCePR6ReJLPcrWKSum7cdtHzrBr17j1IQ5M0+MAQ+NBA6NKDHY0qBqG52FiYJfpaimn3vzk1bmemswU3Xd9MUdYWQiiQ0hMz\/l2q+TjF8X6q3AikUL545Z6AdJtABff3EH6ivdEidB9XSZrgBU94wGDMX4pgnuouBV9xNTHKEhoLUny8lqpWk93V0\/D+1\/1XaJ45wH8X58wx5ypZCD1rNU0VJD\/qkoPRWCP9dvhIc54TXft2b72m5\/ck8o2yA1tOb1m2VEVYjJQYjCpDYHwwmXstoMZY2l1ol40Awic701xLE8cdYiAJ+aI\/Ap3u12LKAdUq7TEHCEmMQcRrpUZz1kBeXWE1g74FeplSr6FS3eiMfF4aBIZd2ccAW1JpdGi8J56ot3dddHrGyaU+BSg4ERl+l0M8Zyt1Lf6vOa1W\/SPOJ3koSi2wtm99\/nJqvdyaWPAbtgubyIKcs9M0XdcU5fU9k9hXzKtLJqynYlzZgl7uRDcYv4QGx0zLSmfVLzaj0fQamX2Kgv4kYXjY3CW2vgjmtKA\/58bnRj9ylbJk5TTW0lFcvAdJabXa6Cv4zut7ysLe8AY4ZeAfXB3WhWq3vtDRqkDw0r36+X7Q\/usuDZrdC4kdY1IZ05L6qbTCrbEGIJBufq\/\/UitOY7T5z9iU3YEzVTmwAOR9DH+GzZYMwmkzo2BU2dsdajBFtEba7zEreiSgokC1LxuzpNe3O\/h2HuM3SS2jR+qdlAMGndaHmTawMpC6zPs8U8nXo5tfshOZngZoM0rJ+CTsaJbYwVVFNiB2h57dmyk\/RqoFSrVW1kvBKrTWdQC6Q6fjY7cA3mL4Yszptaye0loClv2QWPBbNI0cQMKWI+krN8AL1hir6PH9pscMBo6XsLKEa7STjLaKkEPlJXHs68K+6J\/u4rx8bAn24DD0xHB52hPyXa4TGgl\/fJO\/Yi+DHcS\/veysXzVcO9urHyNnSYXVL9k7IWhEbsgxj6qhVzUUyiMoasGdvvUOQzRL4FVPV5ZCftZcS+icPrhVY6u2Cnpa7pBfcix0EUahDqM05XyWD0xLT2vnvTm\/WRSsaDM42TrjCpRr433XT4ZVvWLttjg6+GAWBwZHCHRPQ2aP7CroxvsiF3wSt8f2Ubd+XCqFPCNKn21Hm3gMv3kHMPIiczyQSW0s7dDAmsYfNHllF+6g8RbiJFfwRl\/WwoPUFOjbCjS+3RLUJWADc\/jU7jvrKocMjOKGxqR+AR\/9lQh5U9RqDyoe5ZbrXaKHZ08v7\/MYPKslgW3gyUwS99WvYrj5zHXPI9mW\/iYBQe2zgCx3RMTrkWWvygUuB5UD9LS0z\/PEF4o8twcIvEiINTPWR\/gff61q4xxgpIG4BW2U9\/TXfT\/sbWgmQf6WW7yDGnYtL2wjYNekrQ+xiVLN5eCF66fG8bUdphmI\/IwC6Y5ETTCdnvMGE2rrPRFMi7+LbLJ82dtW20WV+OEEd2HNZvCpMaJpbsLAB5yuSnCed\/LRhz9HFvI84BmvMwT9BmTGQ1wTG0PyQYu1YCgilV\/0eo5A052E8a015o90jRs\/KpfAPsYzx5xD4IXkyQbE4iW9mHQVuppnZwE38bZTThKVFC7FUgtOd9wlrwWK5ai5C9ETciXs5VxXnRa4sAvpr5+W6eN1+\/Bmxn3kvcHLaPAk0D3YSWb69n6zDWLqaXMG5CJS9a9BFfzcBofD+tmnUonu9u8MyH9Le635J7DQInxwzv4I8JMVcgN1CluenwZsH4ahHhIHO27idURcXtJl8PwxOSek5ZRRkWUADMOpiaNWWOysCFo9hjCCbGt8MoMPemgBYqSWg4NrDgAkwp8z1MSLL9dYGxs9oFJ6Lcv0iYigFrhkQrVLoBdvTWpsxHrhqS5fZE4od5A0a2htW9vL5h3mkBwuYejq1xU7npp2uPhjDCr+xKZ2SqKyJg\/OVsgxT\/1OSmavtq22ixm24nDMq0VrP78CzLyl5O5UMLBriMnyt5Y1UTunQFbJ2XYRUwvUe7Xd2TETagUOwO\/aiaXfjSi75T7PiEM0OcrqJHx0OAvLnTSmn6aX0h3r9S7LPKEIMMDRsvs30leoY7sswt8JxIcyorn5jRxMpGFb8+D2LKgDHY8BdkcfZkRWho2ZUK8XRAcQTKF6Vrmat4lT0Pu9kvyceNMbHupmDsT\/nTY8adJkQB1wZiWLu9gr3Wgbfc9JUNM7Bv5S8i6yOL3o13bJ8SNuumQrp8E8K4F0ewtyrwXdS9vsbCTTtFxvNut7BxsQGrjTRTsoeqDyDn1qImZlUiKGt6wQ+Jjn45RLMjB81\/jdvWj4hSWC8DksCTN9v0d1ROcSHBzLv92jwQHZeJyuXqOeHtsfbvWtzs\/E2tmIafLqtG2nCUkcPHs0pbe5pIVD9IMQchbifeZGu+\/r5I6lXymIup3VBrXkld+QKgPjsCILd61CC2z0puZ24sdZvBQMN+zql3DAJI0vqKcznaRqv4Xr31X5PUAYo4kxd1a4V9RvLGrG7m99MSyS2CRYRg7muec+6MFRT0z9J\/3NSclgB460HMZN9vV421la7fFxJvd5Qyjlrg1kTUCHE7HAE4KbDb7iZDvejbr5x1w80Bfcn6hdOno9qHH4eyUpylQoKxfIV6E7Ul0yY9PD198KwzZKdRJRioHMzaYB0eY5ZlI\/cl2ZtiNfwZuDkHiw95bhi15s9DArXkfygQjtZEBnJErjejow+SVKKl6BKr3MUqpp4G+N9q7gxZTJYgjPpmYrQLtY3+dLtBBhqhR1MMd9FD2zslv3nBDtOEp6eyDuxgpKOa\/AXfQABAo1a98k5wxz8D\/m5G815EbG9geE98iN2qPvIa7JncIqoTCc07l4SafXLHQoqtegfKYcpZ39ORqv2DzpMyt9sC6XmRmbsbN\/Cj3qV9aF8f4cmAHWtSEnHwaT78pePYfl2R2l6F3lB9D+jQ\/WRG5KOD7xmKFz2CW6DFyxS8\/7o9iWjIeP6x9PKXPD5nacksIyjBVfWUdVDJoT0R\/VpwACWNXG5DeQ3IKigrbyI93Ue+I5jMF7z9ainQ9ucVndyviOpr+JgznaBFnyjkDtXuSnWdSgKL92KOkzwS0QHYVXXNUExO7bqFeD8+afofi1ZRZ7nBXE9QdGd8pXF1EvwcW92g+JHvLQ1+pxWZ18bxQF+PnnUG6vOeyHM0vgTrMsga3R71HPuri5GkWqryj6zc1IENfIsQeMSO9LMaPm51g6jdfnCtaYwsUD8Io05rnAf+pEGnOK5no7dOMAMCGMdy8jYITrD1GDcUV+ptC0TVIDZHjyJ482YIZwl3YBQ8wuCJlbDLeiX+q0OWYEJ1s09zdlOFaseSl+fOvhiRJTvjGLjGl75HooJ2VRxAl7iZ5y5F5JChyRYQBxzGfeG5nLDgg8qpdhLMZv0XLWZVKacbyjmcJbQqEppEDWjIqinf7332s3oRWTluUlgtQbi\/mEjanzKI0XNbjPjRLzf2K4yO4vviuYCNr+Z\/QMz7Y8uUbywzcdvzypK21QjHOuofiOmWRwd17+CZdYkgh3s6RYsLqTSsg62fwVmvMx6bUndtJIYTihvLukyq68UzSxXOuadtuHAb0mEIIliju61KPHWsgOMMxTU5R\/Wg9+2pO9C5bQTn0GOihmvbvHfEdX2o3r5nklCJIx4Zeg94XJPiaDzSMUImg1G59wGb3XeJwqV7vtmWy4XvT9dW+LjQZBQU+Akl6a64aG\/8mthiUF+A9wYcLy99zFNe7wL04XLIRmIigG5oqsCVPCb+yNcwnEYBHb3+pmetRqtu+KUi0zwLms7Ev0uOPeWhOftcdEooNfOg3zng\/uP0GcPsRfr7jF7K3KvBJzkphh4QEsVapY7fQ58S0RBTs5L561259UXPp8QcTzTwSs277lZ6wbsY\/rugywoAF8KOZvMiTtlTB+hvHfAsAJa1gw3UsSEhOnJ+nwh6vquI9IfiatCc8+WWR+2y6XVSl1R98Ho2WRhP1Tdf8+wCs6ELp0hA9tCvfHaYUl0G0JN0rnlFwELpjXLouLA2HURQAv\/LfJL1kBTeQ+p8BoJLb4RfclqPwZEufW8pCeu2UwtxLgayFLBvIqNkwLpHZg9B\/bdw5rbWUPkbANil2ALbyWJ4EqoIZUpqstPhw\/Pn+L8ikrPLPJM6gcj4qDfW+PdYjoG8jlLbS4t1YE\/\/WvNcJyEGinoWZExNRvTtEn4PNYxXYgVLNBbJZuqW08frOgbAXF9gtsj84i2Z0UkQawMmnetnRrQwUsiE8xsF\/E4RMGcG\/UoICqgPIS41JjiT9tyAh9bCcHBlNt+il42lVN5S2+F8yMeZZMhBvmTWgM2XoFZyPuVdBY8hF8+P8O4PGctYfOIpQh72b90sVihCW3wN6xUs6WXTJQaxIThdODdl5Gy++R80b3qq8eH7wq5tSyFp4wlktNIbJKColo7kKdWIyZWNQVMCaYTuYYGfgBrxK3FwEET9zeqq0\/Yaq7IVMY7YYibysD8t0EXWccQvpIaO\/NbhzjxxvhrKa8a6w\/PVm3ME+fVd0sQWYjMUlTNF55t5knOGh\/pFbab\/iNZnz+t750B+wT\/XHyddQi3HvDUcA2ny+x6i60Ph9UV+M3L6ZYyo4VF1QhxQsNLGnc7b+JL\/pi31Cdy2+bop4DNSdCXrA==","iv":"85d8f6e45f5c0719417a3d1c1bb70834","s":"9ec1ab97d2dce9c0"}
Share your thoughts. Click here