Marketing
February 22, 2017
Affluent consumers leveraging digital
By Sarah Jones
Personalizing interactions with consumers provides proven benefits to a company’s bottom line, but many marketers find that organizational silos get in their way of delivering a truly individualized experience.
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","iv":"87b0aaebc9e5f692b20cc5551f6e6b5e","s":"b8888eafe7233fff"}
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