Q&A
February 22, 2017
Josh Todd is chief marketing officer of Localytics
By Staff reports
We are not breaking the news here when we say that smartphones have officially moved beyond being just “phones.”
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","iv":"2dc0c9d85cdeeb8431f79a6f5332a724","s":"e7f885ca5611109a"}
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