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Multichannel

Jaeger-LeCoultre uses multichannel approach to promote preservation of marine sites

April 14, 2011

Jaeger-LeCoultre asks consumers to dive deep... into their pockets

 

By Rachel Lamb

Swiss watchmaker Jaeger-LeCoultre is using print and Internet channels to promote the “Tides of Time” auction focusing on the preservation of marine sites.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  4. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  5. Lexus logs 25 years of 'December to Remember'
  6. Audemars Piguet unveils collaboration with artist Kaws
  7. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
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