Today in luxury marketing:
Taking a step into Ferragamo’s future
It’s been 80 years since Salvatore Ferragamo set up his headquarters in Florence at the frescoed Palazzo Spini Feroni, and his passion for and commitment to his work still reverberate in the corridors of the building — echoed in the words of his family and those of chief executive officer Eraldo Poletto, according to Women's Wear Daily.
{"ct":"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","iv":"ee10b206f13c8feb9c0a6574ff91858c","s":"b8d8d771cd54e7d6"}