Retail
February 15, 2017
Image courtesy of Saks Fifth Avenue; Saks is most likely to mention brands in its posts
By Sarah Jones
Retailers and the fashion brands they carry are missing out on a key opportunity to collaborate on social media, according to a report from L2.
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","iv":"b079e55dd32614b4a08ea8c201e9bd33","s":"5d2b14245c40e59f"}
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