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Out of home

Bloomingdale’s measures out-of-home ad performance with MMS and QR codes

April 14, 2011

 

By Rachel Lamb

bloomingdales-scarf-185Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.

Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.

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