Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"ca2ec56e08aa00bddd61cd45e73452a4","s":"921a224c95acd4c1"}