Department store chain Bloomingdale’s has upped its out-of-home advertising strategy by including QR codes and an MMS call to action on phone booth advertisements to connect consumers with videos and content about new fashion trends.
Consumers can text the keyword COLOR2 to short code 91919, scan the bar code with their smartphone or visit http://www.bloomingdales.com/color from their smartphone device. Either way consumers choose to start the conversation offers engagement opportunities for Bloomingdale’s.
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","iv":"cf32e20ba49ef82f3e07df3eade85a16","s":"bbbfec08197172c2"}