Marketing
February 10, 2017
Facebook: The medium is the messenger
By Brielle Jaekel
Even though messaging has become so prolific in consumer behavior, luxury brands are either lacking or severely absent from the strategy.
{"ct":"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","iv":"18ac77d79d53e4140077d9d3c1a48f31","s":"90588163e3ab914a"}
Share your thoughts. Click here