Luxury Daily
The authority in luxury news.
Nov. 24, 2024
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Lexus logs 25 years of 'December to Remember'
  3. The Ritz Carlton, Missoni launch beach club in Bali
  4. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  8. Digital dilemma: Why copying mass market strategies is killing luxury brands’ exclusivity
  9. Meta drops price on paid subscription tier in EU
  10. Audemars Piguet unveils collaboration with artist Kaws
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Legal/Privacy

New federal privacy bill poses challenges to marketers: DMA

April 13, 2011

 

By Rachel Lamb

computer-stock-2Senators John McCain (R-AZ) and John Kerry (D-MA) introduced the Commercial Privacy bill of Rights of 2011 on April 12, imposing stiff regulations on behavioral targeting and collection of consumer data online, which could dramatically undercut the way that luxury brands market themselves in every channel.

The bill, which has been set in place in order to maintain citizens’ privacy, illustrates that customers can now opt-out of ads and choose whether or not marketers can directly target them. This will make it very difficult for transmission of data to third-party sources, hindering not only digital marketing, but any form of advertising.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Lexus logs 25 years of 'December to Remember'
  3. The Ritz Carlton, Missoni launch beach club in Bali
  4. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  8. Digital dilemma: Why copying mass market strategies is killing luxury brands’ exclusivity
  9. Meta drops price on paid subscription tier in EU
  10. Audemars Piguet unveils collaboration with artist Kaws
VIDEOS
More Videos

MORE IN Legal/Privacy
Meta drops price on paid subscription tier in EU
Christie’s CEO speaks on digital security breach
Tapestry, Capri Holdings respond to FTC lawsuit opposing merger
Robbers make off with Balmain runway pieces in delivery truck ‘hijacking’
Ralph Lauren probed over alleged labor violations
Mercedes-Benz strikes back against car counterfeiters



RECENT ARTICLES
Ferrari, Chivas Regal forge multiyear partnership
The Ritz Carlton, Missoni launch beach club in Bali
Bentley renovates countryside estate in Cheshire

Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos