Marketing
February 1, 2017
Across segments, consumers equate "cars" with luxury; image source Rolls-Royce
By Sarah Jones
While there seems to be a general consensus on what the term “luxury” means, the definition in the minds of different segments of the population varies, according to a new report from the Shullman Research Center.
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