Retail
January 27, 2017
Image courtesy of Printemps
By Sarah Jones
Retailers often overestimate what is necessary to create a positive customer experience and drive loyalty, aiming for a deeper emotional connection than consumers expect, according to a new report from InMoment.
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","iv":"dfcb96e70e88f5aff153f351aab7b2f8","s":"f7f606d1e5367db4"}
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