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May 28, 2025
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Automotive

Mercedes’ Super Bowl strategy mirrors blockbuster releases

January 25, 2017

Mercedes Super Bowl spot Mercedes tweets out photo with the caption "Bar fight? See why."

 

By Brielle Jaekel

German automaker Mercedes-Benz is getting a head start on Super Bowl LI promotion and getting consumers excited for the premiere by teasing its television spot on social media.

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  1. Longines celebrates century of Zulu Time design
  2. Dunhill continues cinematic pursuit with ‘The Phoenician Scheme’
  3. Zegna, Art Basel ink multiyear partnership
  4. Shangri-La launches ultra-luxury hotel brand
  5. Tag Heuer takes over Formula 1 Monaco Grand Prix 2025
  6. Kering names inaugural sustainable jewelry design award finalists
  7. Giambattista Valli pop-up goes live at Nordstrom
  8. ‘New Age’ project from Selfridges plugs emerging artists
  9. Lexus signs on as first official automotive partner of Premier Lacrosse League
  10. Chopard honors horological excellence during Cannes Film Festival
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