Advertising
January 20, 2017
BMW campaign on NY Times, from T Brands
By Brielle Jaekel
NEW YORK – During a panel at Luxury FirstLook 2017: Time for Luxury 2.0 Jan. 18, an executive from New York Times’ T Brand Studio made a bold prediction, claiming there is a chance that traditional advertising studios will become obsolete in favor of in-house brand studios.
{"ct":"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","iv":"cb078c27bd82c0df92203dd49ffb0b37","s":"6a8ba82f43b55831"}
Share your thoughts. Click here