Fragrance and personal care
January 20, 2017
Image courtesy of the House of Creed
By Jen King
NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.
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mFNeYWnekMPnNz8rzDIHEB2gxHyHLMRlWuPUg4gyQoT5ztqXuBQo88QtHabK9wijPHHljwXvXqF4ErEd4IStL\/H2DzmbL+RcIk+HnAMsfvinzUSg4R0b0Mp04rqO5MPjqTv9bNeGwlQnxdQDaEU5Hal0C8sJvjSG3ljcB\/Pa1cfIKcZC2tbwFeo5vWi9yOzji5qa\/7J4BJz2fr2r9Fymr\/AzXkX61cHTat2hq\/wfjaCifxuA5Mktax+MR\/G1bROQ6DXzRUhJJ2EaXdioN94L1FMRPdfm4l2rq9XDgltOYxaEwwWE9EfZnX+4Dy5pWw78yWgmPEMYGeEblChLCpN7sexQtrJqfXdmg0nqapQQzDyYZj\/1gNddXxof3KWr1B8+oRYroU6WYHARME9+skoGhRUnOt7ysbZsYh7F22BFjKXu\/x0K2kwVEkEsTKgpVUVOkGiW7YdvmQLlFkfF9RbxBovDXmdtQ5eZoGEYfboizEDWQ71JbZejCZbyMrRaOK7ri8yyyImvMMJT2NnlSHXSGiwK87z4rodxmlFPU\/Zxns4MTKzONDroTUtODVYf7jBOvxHK2IAho+zufYBJjtNmAHo8Ahxfzsu2szxUIOtlJSpIc7lmHBUKlXugUb0pWUmubAnRUVbrk9LgOb0irrhP2H\/IgUYKZa1sT\/QUxcHtItNkLC8yX+25\/cc9pqkZ96jqJVt\/tI\/\/gevhsp3K9lY1zZ5So\/aOYQ6SmV0CD40XMnG\/cRP9biS5oz+unA6l4FptktbhnMNH2xz9HUgpjX1MTGijniWOed4eKghx8EP8sHRMp+1ckrhpsjWNDW\/VMwYBIJOz+D76sihV0wiw9PlwY8zz6iWzC+oyvbTof60h6uJRk4Vol+TDHWy2VEzenYdny8+NK30QBkV0JwwbeMkQl9n+JZV1cQJQsVnDrxnfsKxBtIvHUJ+uh\/YI5svsH6UEyNq4dtgUEE\/Gqtkz9Sw82e596g2O0RAsZQr2uItWXqFeeFW7RA9U2xpBMt\/gtego1JwAauAAvdxXTY46JCm5EwVg22mbP4U9T\/NmwEaUfHyYl36r0OJlGIJmYQeacQ+D2+MosslMBqS7e0bOzQhRxhD6wZ8YrA8u7rkSPWoYDuDZyOdbu9FXahtKh8QHgZnpHKJiBiz+V14d29z6M0YcTLg59v7Xv6l1GkTB+zOOzzqhnjxvAP82Hk0hkR1K6bTxcIyc8nDptzIGJAbMVP8dMQeDWu4ykE6V3Sa1Q25APvYE0SWlojTntWi7T8zA80nIOFY9+abN3JohwbA2dDObQ54whZrsesuc+z4u21X03MhvRRV+ZNs5Ad6oWyA5Ny+8DLj9FilugU4g67nkUEwUalHW77yjxYqnmFAD+LzWhDmQnT9x0jJf8nZjPsA510CKOBWoDAgDiWtRGYZMVdkrsXRXnEO8Xi\/dqiG7uyTZg8kF7ormDnly\/eYCovj9nLFPB66wpbLFyOG+QvzkcORvYdmDhFeNL5n7IiBVp8J\/MkWajGwYF94z06eV21tiwdyK4abA42rZmotCBlZjGsfQ+cuBi9HWAtTNP4C+PjYmptuKzUehsDYRh2OZXvIcj1nStkb5aGpiJtpV9OJgxMPQqXqh+oSkrYPsLVJIuyXJDQhBo3EurmpKeo3AvVECeP\/z9Wh82cLEw+QDhd1C6DsT4MLqHH2AyBUZoG3IsNQgcsj4B5WQBJ\/sPNRSSxrqYGDDG9ZoVJ+z0wA8RazkvDDbP4u3YpnEeObrFn3pADQb9lkqJtxqqm7wWdirgqxy+XtsbShMS5DShzVDMqlqfvicq+nBoKVfwKlawi8JhbH8uSpsEfusqE+4pxFfffWgBwf2vhwdlwQrgco9cVi8kMbweu2zs0OispmDj5cU4ThtYQE5s3h+0ARde6U1+tltiEXaf1nHRjNOw5L\/OZtmByRycfQ3+TLBPGpm8y+3yPDzIe2\/aRIHmGPibk8qZgDw+oVclA2b4E3KmlKg9aO6N+NFbs4Yd+upZuE7qw8o6nirwVT43SRrfys2rqeEZNdcXV59lWyWvz0DbLLzdkaGCEhWZN2AL8AbaFRKvnZ+mJbnNBzwX9mtRCzpJqN1tHBSuflc6OhGu0H6PDGGeozHuRZqZwWgs1GaLMNfc19EsfDOeJ99TZstA1FQNafn\/YJMm0tHVv32ptu73Pfp\/zx\/LAoHZ0Qx4PZSUFQBXI6aspusIyULl+raUy+FRKCHiknVxiaJg8fxP2xr4dHaWxw\/Dsyt6GoFqg10VLq4J\/q+SCPj6QBlMgcBNJ3HN4IRi7A1rL2sgU2J1xzATTDiS8vBwpRA5xUzioXghyVIpjAKpJo8NwpAB7B13dq+PxeZzmZNyVCSMPXxhIKXDkUxTj6C\/QJ6Rhf4lw\/cNSH3poXUKZtbwGkG1WWJGEsuEm81sw\/Lhx7OKn17yLC3rxnX+CY20wztuv5tTOMjx10B8MwB4s7ruxTG1oUQmVh9pbWAJGu9YcyS93770d68u5K7BY6ZIw00Tb\/pY7dh7xh2bbt1E8hqhdT\/lg+N09Dehtsq2ovsQX+QQ04VtK4mnFWabgNO3GSYQO7C5shm6WJf8QtPcZB+rwtKOAKbM9N0+O+jqEk2P8G6x2lQXN2Xl5gpKh9nQmXPGHZQqk+puMpfaAgpyZrfUuOqtXxQungaFgPqcrSl0y4VzYrAFP3SdmgZqW2ai8f4v1\/pQZ19CSdEB4imT9juORFa+aG2+7WXMl\/JfH5BNYojHqx9\/NJNFGTpHHsD9dYnuwd\/1+e9wiqOoitSxIm5r2txc4ulpOM4BVzNVVtKq\/GpUdVNLBgwtlaILRQ+w2WuzkKRSqRBQWk5l+aNLAew8HPfffoIdWTYuIVmvtMMUr1kdiL1gdjzwG\/6IQJP6tBJDFVrZLygK79vC8Od2p4dprlquUws8Pp7jELyRtQPiHwcNQxo1s7XPpb6QCb0f6SH+pM1lhISKRi6l6JIYmMracyGihzdJvRcjIxVlU8OQQ5+iA47jVLYHszw\/QG4eVAl++Q8sbi14cYKkPieLKcqqpazi8sjam\/MsiMSf\/cti4ESMuERoqSPJPNpz2LSKil3PvO1yLPk4LhNZfTlt6CAyIebgXbNv+EtO+UtsKOR8cCeehIbPqRahIQjd79vebTCldfrlEsG01sKv0RlvoZnBHzwlHlH4a7L1U9smO\/H4zcy97OxngXPWrDxuQ5bULWcluPAKplRTb9uZasafzlD+uk6Wt7wiiJPx9ovWbAKH9ZlsMLg4FG6RFqpBb1x3XVfjp4z8PJPIG4d7dRHV7WkWCqQs2+wUwFUGkehF76HJgUOBWu3z8XCfW+3STF7Z8cYTPZqr6oaMkyP5KbeE\/cFqoG30NRsOXpa6y5\/N3NWqi\/Clko5Nrl63LBq\/yYYlfn6Y5Qi7Q25mSw2JcRydi2xzTOJ4kB5GarxYdoZ4Nk3KcNfHYv7MazHWJH5ytF2lEVgjm30oprfH0tzZxrCcP1+p6GL7y8fOMz+GuF9gL6I+RkHsU9UX9NtoyfNQYanKftR\/FwXQzZ\/VGN2lezuXxWF0H9Oqr7cXEi0f1Sq+kP2fgG+PZ9bwG3ETvghDGptXVokqsVL54f6mcbK4U0SodEU1an9nVQKD3ZEQPsfPPcpW8SK5X9ElHLJ7FMg2FFpjfMco6uURYZj1m2OHewTkAsQkhUKzHkbKltl15TESyUYq+2pkrT\/dEuUuBxYFdoa2ki9DtUM3RB8DG\/PKsY7hYkgFcWRPWmEy+Edv0f6stV\/9u\/gmoA7HaXIR1ba3epx9oEczLOJKm3fjRygt0f\/6zIrrSMx2i7lOX8\/JiTHChTvyY6ZT6D7Po\/jBlArsvUyi7uF4CAFDgizy7zN1pETQTPpnMxESmO7pvJYp0I1Gitfams3dzmoOYLhDOYZ+qyA4cKJVfRPQ92IvzM73Q+NEuYGhjHW7wglSflwBu6UDH8HfL8OiRkhH7G3Pv2T+3Hk\/56UMgYgAEDr4tTxYlAWknFwmJB0lDME3h3FRVA8w0KdY9dqzyygDXVJeHbB093Lzpgv0aderlTchjmqlc1dDbOqcvCuP7+GN\/kSK7Ue1nnm63aCPpKKjLaSMcYxH4XzjGKJbaF+wqotPrFnptFgI8CESgBn6s53iKn9QO3JA98HQk2oJrKE93XtwR5sRgl\/MH6LKAfKEsM0epyzOyFuSeINtJGP+7Hf6sUd7fiPol6N7zF9jwcesG9XTLChk\/WndKc8rERBKE4nKCwVP273iot1PC90w\/4GiYcnvgsm8TyYjZv0Ec55TzYklvH4XvK98c4KKDYaGBgT0juik6K3yl3Ke1sTtEgOnsUi4wHOgIaLAhzCcECrSPnXF0dR6enH0hW\/X\/7SJDAirTyuKN0OCvyaChffnYheI9ErgKoCRIdxq4RCXZjJfbUPfn8OSAQP0toOxl5Pi26Av4jNjfMamyd\/9awNhRMrtXNzfGEbmTxJ6rd2ElPU6pWv07q2i7r5wbQzalslHLjUjdkSh4aFmFNJzYqGKOxhGzUY5Hg9+Uu7q2XeaqR\/AfrH7Lv4UZgNfL0QGiEufnOoD95IBYDQDaNvND1n6wpQTPIXBa5NUDRkDRn37SgsVQMIt7AFQP1\/Z1M3KFooC9Hbsjk\/GhpOrcb20DdBSovdn0G4Ujhwf6A89HzS90FO\/\/3Eu1eR00doAGtHsKODRyP3sFr9z4FYoESxSNV3SE8YR1QXHSVrZM+eOVqGllLOfGpoq+ZY3BODf\/33Eexs1GM850KjctDpiekGb9PERhsa3GiNskJ0hk5Ky5AjE1HZyaeM7wtOWfwi7waB3hvHVxoVqgH0hSPbdK9aiHqKHwGqsyHQ8W7XmkoGOD5siMAWqLZuPVa6jytgXIrBp\/DLLS2xflBLzi1kAhGQjkDG4mBkbi+8a7NDhkcPj9Vc+BtmRmVKDxcFDljr8YcRA+\/byk2UrPOS\/SPpefxgVIYp5BbRgrPEWXeNzGMrTffUU21hkobl7MMRygMUt\/siTpwGsg6DD8+d6HrWb1sAv\/3\/Tp+mMFC7RArtCrb4216igAC+tb9Plpf2AX804hSihbaLYi0u3UhEuJ5vnK1rh\/VfkmU8\/jz6P1IJMejrL0z+loEYdZTRLRJ13LixYw==","iv":"420d1e3c6655922dbff05f3a16292ea6","s":"7a4cb208cbcc1bd1"}
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