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Fragrance and personal care

Rarity, limited POS essential to niche brands as luxury becomes overused term

January 20, 2017

Image courtesy of House of Creed Image courtesy of the House of Creed

 

By Jen King

NEW YORK – Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human connection, storytelling and service lessens the daunting task at hand, says International Cosmetics & Perfumes’ CEO.

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  1. Luxury brands losing ground with younger audiences: Bain
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  5. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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  8. Louis Vuitton opens applications for biennial Watch Prize
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