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Events/Causes

Dolce & Gabbana strengthens brand-consumer relationship with T-shirt contest

April 12, 2011

 

By Elizabeth Zelesny

dolce-gabbana-and-kylie-185Italian fashion house Dolce & Gabbana is asking consumers and fans to design a T-shirt for Kylie Minogue’s latest nationwide tour to grow the relationship between the brand and consumers by letting them associate with the musician.

Dolce & Gabbana and Ms. Minogue are accepting T-shirt submissions until May 11 and voting will be held May 12-17, with the winner selected May 18. The contest encourages consumers to create a T-shirt that reflects Ms. Minogue’s Les Folies tour.

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