Retail
January 18, 2017
Affluent consumer
By Sarah Jones
NEW YORK – When entering a new market, the biggest mistake brands can make is failing to alter their marketing strategy for any cultural differences, according to an executive from Export Now.
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","iv":"bbe624bf75d52117c6c84a4358367f3a","s":"68ca206d0a84f97b"}
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