Retail
January 13, 2017
Image courtesy of Neiman Marcus
By Sarah Jones
Consumers’ growing expectations of a seamless, channel-agnostic shopping experience are causing retailers to adapt their technology strategies.
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","iv":"cb5a57f97102b76d7ffc80762ead0f0d","s":"812b3d1c5fca61c9"}
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