Retail
January 9, 2017
Instagram's shoppable feed
By Brielle Jaekel
Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.
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3htsU23rCfdTZXvuyQC4eSCn80BIMB5BlTzrWKLmnvDTx4mu+lqs\/FZvnqXj2di\/gn3fVs71wGr4zPQFkX9zVdMEzgT9vNhrpgwA9CVfETHIH2kjhsgTrRhjPOy\/cSmKtiKkJx4v+M72Y9uGjM+GgCFBHY4kMQypccjkKERMiSW9LXbqDvqMcJxtgUD8qvSmxZMh8vgLfRTzN\/QOA6RGH87\/4Dl7CW0nrW6vz6GROYELCPZLgsXJ0eeXXWZg3JO82lAFoR5D24dhcj2A3Rp5kilBMpZEGmwm0rKHw3omjswWBW6sZvYMAPIup8MNuP7MNi3WkPzaObhs1okXt348x6yZNXRGNIIqgBJOCpl5uc5+pKYE8RtoHUAwe\/xt3H2pnZUWMEtinPxvE8sVJLs01+Tujprv8aBDRulb28OrNiMLuIGT9pICrnAUfFvKonNk\/PP7MbkJ08FbDmBbzdAg9Cj\/x9nOVxYeh1KnCOuol1ChpgxN6KVih+1S+VLD3aUsUnLsPhO5nsHU\/YMLwPp5FXvYwcPU4KC5ONwA0lDiACcytK9aksDjzAKmrkW8qKdJMbsQ04xDouvjmRWh0Z1p0x+dm\/fOsH6dLTFVTV2T0qCzJG\/1o2o8ekP2zZ6Y8jQJoxJuwvG2l+s4CqsEnyRvltRzxreTsdd2BMK1dWe4Zx\/\/iXZ3+ryKdS3cZyAMjVMExXi5IBMGwiVZ0EpHO2KGWyIfswWgxw5G88B4kwbwq8A6ElhlMEBX51w+cnE4h9cwC0482T4H4Ew5gDSlnfTMETG7fQms5nIZyeRmY0Y9JDJy73JpAvnHS\/Z9IggAMbafDar8BPYASp65srCy3huO95R234TzD8D2j1vjq1bls6aXr+Qc9+CEbAxKWDGXC6C8WNJqGl5x4qtAVZ2gRCyhIhTWtdfI5D1GO96RnxCjpvG49W19gkGd5AqPn3Rtfgt4i+OB3tr3SaA92MiZhuWWQjctOja5UkR9KnFN1jJotP30\/7Nf+0078DhMNoO+5juuEuvzma65mk1NcH+dVb8+7biFXNo\/\/WHisJ69IpscjYp1F1Jc40evV8aUpiYSBTuxhiprPCXdToTkNHpIYC9qCwjlENjgL7MI6\/AypWccdrsZwVeQjgFMLTeLT3bAzuem+s187UXkts8vkduoT5i3qsajM4KHMtT2KWgJZTuXdzV7y4brgEMs85ZMM4IOadvvUQ602960Mk0mDQ6BP9XSiW+Ko6xg4vpGvvZV9rVa53HmxMg4svcuanrLJpJM1uGAWjQPIKFwNa+nFWM4NaYjQaRXxb27GWTRVlG9eGgaSe9LrCG10EYZgFZ29wCU3hBosw5\/pZ+sQkHl0Xeo1DH4lteKA6Vex6UjnnvWy+twjCTpBRB9WrOnUi2wmLtGXlCiMI8MK0EISAw7UQ5qvX+QGo\/vyipk4GvPggbm0mtpEubWlw2tTQDITr3Xb4UOWN37E05EPYHZhsQmSYSW6R5zHMkmJpW4XwUM0PxLuk1pGxfaQfiO4IPpajWdTRg59H1VKJBJFhyHCNd36OZNtSELK12Dcf3Y1yE+Zlv\/zH9a+rjNOfWc+Wfqh1JVSRjO+nDLqhu7f5pG2SXrFbVZvUOKN+TfOKBBgZrrGLyyY1ztkLYgbsfx5MlCeXd\/LWCVtaCbH+cThDwU7V4y4KZ9YXpaaV3yLzwUU+R9UoTQMnSfd4\/KwbFiCHOGbtMT3n3y7g+6H6kBzsioo9w7bnhcTtVHRg4R1fa8x+ERJSOhymOz0THBgkjbFdY81VSz+vwU3y\/F5\/U3obFfLV8WTUGSewbtzKwp1Q8sRpafvYwRgXErQn6CWCZlXJNTfkjDHKygNb7mtgNjX9urvgnEaGfsS8u4YqPfjDQIAmQv+I3tbDjOsMhJr5Kl1c5N+s4GNAh6KF1cmrPWmY1YyAwrw\/LzfVChUe2X9922R\/+FJYmXHOvevwXT7qqTpZnJzs5V\/CXaV5IxPSbKsnUvDBUZMGwxRLobAEn1H2a+EvD3zBW4uFrejOp1ldxdjMCnSXKwBgpLr3DdBzgbenWS2hVoqIvJs2ZO4kbkyyWoEaAcWio36mJulr6QhQXOW2\/A3gUC7MSzT5x+U4vnDhSc4KIOCTunpmNY21hd3JGY9rGw3vyL\/MbNHuJyuk6C34avz7a4M6kE0WhQh1LlUydZAEL93INPVp8jjY15D422hSPmbltdGqccZZLakzdGxJ1C7HI9gbkLNtI0pdWbF\/A8EdzhgjWCzM\/\/jkq0lrqreTnJeoNlbluG3upjE3tA\/mAPxnFVrLpv8L9GOz91JmIebp+WXe0U6\/2M5Q5xOxNKJY8dcn592AiZxWtxt5jXZm0eUCyI2CUsEIiaRkrv20c\/63gPzUG\/cZoppezxC5H8OW1Hsuth2esvFC\/a1RRSOELZ4UsSarNac+0EXvX0h6xMZ\/PtQ4PNl8omfK4glJLql1xzOee6XsUdTc2P+QpwiFGce\/Z4XraS0ObFrok4tARMkVZIBtqOSZsCYY1ypuoK9RILJ\/RtaGlIzBOtAwPKSJG83I6HBx21grvj+y5GMF6EwV7qq\/GBA\/yzTZXSbwkoGCxk\/vEu+uhXClFD6soLWzx8JAKJcv5jtLO8Glj0e0BW+j6r8Iz3bZOUCbuZ8uLfMz1ZJ2REjz+D7FiwnwI0NP1zbIkAI6s+UMLILbX45HiyyqSCuJhakOtVyvBxI1sVpFgtakdlqBlWFtAQQeWcPGVoXOKVddkMequBF\/LRLEEIFA7Y2LrPtBAkWd9RMjAjKgfCZS43mRco7UVlk5MC8ezNLxI0BuB+1hvRwZ44vX2JWohGvylqNT9uidymrTXD3SVh2zWyI2dXg\/QBcP9OeKrdjkQyD6gwiKCAHIpf868r+0WGEEs4XJ1v4QQhDYp50+lVFzNc9k\/FXtCfUsFAxI825MK+yoDrZa0S3pTUVBDcoLYBFf19jar09lnk21CKgShzkJH9JLxGbUAk9O7KEOOhFf17Ahb036AuNHoGar\/geUT4ErLqhbFpkeUxNAktGwy3dAJNZoP9K+R4ECIQKSDPeKGzH\/AopZoJJPQQQPdtZvoV3IvwnYUvTpe9FUfO4pCjsjnihDitvnUvyqTBL6XODAfpa95V2WY0KzOg+\/L\/MHvZQ544g6TgiitB+1e1E2H4iyH86nUzPo7QwcM4ifpfgjQlZR7kAQG2wXXqwjnE3N8MuVMk8IuxVH3b0C\/4tS0gelTXFmVp+OCUCdPFYTA79azArR4EWyanyRXauKTAVlxpyDMgqHPVEkQx0hk2n0nwLnSRDLLJGCLqA5LHxhZM+tj+Dn6Nj7YWhdBSouhcm+Zc3c1xZ71afOMGk2pfoEM9ee+dFaHnbd7vFWj3cYmoSr3\/jDcE+EpaetIqjucNaauoTgzXWChA3GQ4ojb9a5NyXz4hyabTKeBtgUAoxYM+2s5eqPhXXz9EqwcAOyPxgHRoqnTbOr8icccz7lPyJomnQZWecADUGcc\/KkD96AC1+qn\/+7pm3GuFKKUTicbUv2X4ok4Zv4C2neHQLL9CYvGxqDMWIdMynFRTI1X+ouQZhxYQ9w85E11PwJtTcFp58\/8AhozqNeIhblWnRG930zTyzLcVv\/8uS\/wRhi220eprx2045Z8oPxvj+71j\/imE4HNoHKIke\/pQAQuwxHVd2Nt8fRQobJDUBTEp2pXQOFRclOyxWsY5acHurR2zTUu2TzZSc2PKz\/hJPapADQYcxajoIJAkHdIMZOjPmw2kS86jEMak2OPJda79vuo\/3grGH+lA4I5aaF38nMTYj2SMq1R5PGTz9qvCtYaRW6Lm\/wWX2uJ1NUt7GgUBuVukJZOp5YaOMr+jxQw87C1pt4RitOpEm5Fp2kHHKnVanz1PsxSvjWw2wsM1uK2XgCdqRj6FZR\/Q6XYFF9Huuzq9qxK9K+UCVbWTu9WJyFDkuDiQk4inv2yrDJ0\/TM905cAT1ssVJvZPukt77TLXUxJXJ9eE4qmP\/lHdhcNSoV9t0P+koD4BqYBwScE1k9gO1dKSoxH3gaMPe7e9o4m185jZhn7zJ2ps0\/Y+\/lXiaPDR\/\/e5QSEKhzvIQ9oNn1lxM5lv2Wf9XUrH\/VD7a5FAApzJVxydqh34d+Qo50oTRLNCRALYwOWRsJ4kbTBTD0nUPqCE3oH2q4dqtxm6M\/17tuc7klIktby2qwPBq+kptA50XAPznQ7PFTd9Y4RmQZ7vuoiblb1B+SetLMOW+JHcVgleEeO3ZO4jnux+VRYLQ3jZ\/AZONaaK8RvacuTckfZ2pr5Wyf4freMab6ecc\/kd7kX4KUYDMv2K9nIhQoxbadIff3h9USt\/0I78CWBEeQJvHX1QxmdeD3gPHTSsCFBIrgiqLwJoCUtphRnQ==","iv":"95efab977281b7985151088d3d2f0f69","s":"5989b83c0b2460fc"}
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