Retail
January 9, 2017
Instagram's shoppable feed
By Brielle Jaekel
Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.
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3Qt\/sNd90vTj5AP7zD\/Si4aDLnpRYx79U2RNQc8J\/59ZcDwqhecTBEkQGMGYHr4\/AoZ7GkX8vlHxjXDdKqD1coXHRrk2+jgAxItJqz8qN2C8pUve5l\/9KlUGnpb+SpFAEcn4\/gjGsddOQTxHnNN6njZiGK9++Mtr8+PzAXU6BZBAbF61V9zT3yWDlHOtQ+9oKds7splaVrhw+3jUU7N0jYmwKMRRYEN\/llYUNq8mdRG3K2OACSupJQ4TxazeYpweckacGHGZLxJfMY4+D6qGQGfvPnh+z8lWeC9FXWu2EZzMROp5SXryZ+s1oh992l9wqEvbnxe7syfJTSl2jUNdOfJ4SjgRU6f9V16+9wsTrK\/0YiZAWKX5ouIFbNUfiRfKrHWQIqUvLatm1D\/xVZgN4P+5c7XwjRJCxPJDnOjfR\/D1oq9Ao6JAn0zJP+eQuN3j0XNqvwaEz0+nTakjrqYGNz8FXpG2E3m5+LON3vsaVZq3caWnLIC6weLOfviOH2bpM5Sig\/+kdUNYCWC1CO3u2wjpJgpFVokSC382z39yoPTkd+obe0FGHwn6b8nes3WmnxFDqmdTlqaWd5tIobv\/CDb4iML7LrfBl+VCRXoNiWxSCbXuUVfWLhbXTFCAIkAU3ackzKmoZrHKN9\/4sNmeP8QTQZOvSqOGG19pubH2RlhzxNFXta3VcS2yc+vWxhdrJKBzk\/aIl9QcoFm1EMUDiVkvRw0SM6LoZyrBdEXJn1JvPpVYijGo0LT5Nkhi5Rw1AD4a1J7CY0epbjWoln7\/FQ0WqCXiqQ2fb1yMRexIxS7F7HjOr2rOUn+l2roXHDHtLvblV30C\/4RJNtDJ94HoRMwled+0q2axpUJAH+EO\/OewhPodBjU76UgJ5e9oB86v29HNHPryr6eJwzYC3QtQ8648JSc5QR4ldIuyAPHRtPrLPBKPIooY\/j6Eh19WC2b9uHQ8Bz707zmbj5bsKgCllAp26D7sgHqJvaKPNcTWSEDpgcueC7aa8nCIUHbqIhOusiJ2qtplK9i4G8DFiVCz1SMKuj0UgQH\/LFY7eCyKHK9o2wxZXS8DbHLDAJtzAJ8pB2hY0j6EGxGhgNBHC2rWNRgtzJCt9ImNudIlbP365Ir4\/nHapIe1H1BUWUKfGENGlV65u5HEGU0NhzzG9DBwZABNSQgZJUf1iDLUu5KzyCdnvpf653eiAR059gIGE3d+hU2hkA4ppjqHSoev8s0sLVmbJcq1pZUxJYkDKFVSD7ax64IxsGDbzol5Cj2uV4hk+EiGKf2xcUK47OU0Pgq8ZbbK3Rn9wN\/dpBM2Zeqy0T1poNdBXM8vEZm7w5kgOUg5VBJgValVfM6lQprVFZQMJkQJaWmCde2c8U2EQ9AOu2OnFyeV8\/+GY2pIuZMILKD1qDL6\/vkq+NPEpJFUCaFtcOM3fHpR\/4ffNzBDHW9iwChpFq6pUTmFSS5voGPBAcZdvOD29kB8GqSMVST\/iETUmmYR2kgy6x0R5KgqHFhlqDh7bPIrDYCsS7SNyM8PDtdcnXEi\/G\/Y1JERGgvw1T6GMgZv0PkgB4Tw+2vBPgVgvimHK2fiEsEX2fdyYpnKy1+EZGN2yrkWzMznP4uuTlfNQcQ6UwsiFJFRidH7lTvykNNEPIh2s5cRoNs911fNDSJGmoQTtR4NaoeS+anrPO8LwYpo9F3swhr2foTm7dZxiUxlZLgTrZOCKgETQsVR17I75JMoo9Qh3Vxy\/gRVpK+Z5B2Z3THLriEas1lotToR38FzPf47ramG2y8aliSsEjp5iEuxTQRTjGHhUyVFl9TqhjTN9eBigDguHMTlIcfPcCob1L6HGC0mDFdmggGD2KG1BJeZaDpEBBIXGOzzRvR8wKqMkDF8Jjgg6AkdxEbLzbgDscY+N+GErQUzyFytByJv\/MTriWq63vIK2x76hRGRXTjH8I2onULpssudsIlaEejvCe+il\/VRU2dJuokxJP0mCV4pXzxFR10aI\/z7xYBUi77xc0TwvjKrkokdtUONG7bc26oeqiDSWuzMb6RSLyn+QIhl30wlY6jQS3J3Y2dj7cDeM3ks0e6kgqHAIyYuTRBb6tDYs\/IIKeC8C+iJsRrZG4fb9kXeMbTRkOJX6WwTKHASCFEyQGuJLU7eOXV48t0iNS6LOgX5lyZGKWJNGIOTdxtKhpmHNnvRGfwJ6XrIVzpT+f03CWygARzFWplI99zElFwUWbfk3q7RI\/xBOiWKcpgbwiTUnJHC4hi4agY9tLDnizWPXWLTekbUMuLLodbmjL\/U6LJCnWUReRD4qqrBD4YqzcWC6HWa6MflSM4Jv+3646ILSlEkrhONiCXBQSarOXGAOEz82S0wv7FpkHqu0Z1LhvW87xI95cArex4LCEHv+hyVvt72VA6WpsQ2YpVuZDBdzX0pXzT7+xQfnPz1C0RxqNFAuRuXUbaJKOVzwxQoVqtW39oHhVWjCEXyvK5M1u\/SlnY1rpTEmQ+bg91wCuj2aSLN88rc9+u62WnJUDMuWKRzGuMqULBST217z08PygWtQwhIkh\/JFacn\/zwxlfGNB016485lxLP2Nn8nNNjREUP6hfMdHS63BOy8z\/MEogEFBKoTEFk9RJR09n23PeFnEpEca9NQXThg8wHiabGK4aSsSLVmZkL5ngCr+AdocuHMWYuBI8zIz4iMZN2Ie1tJLpib2ssOlH86y7xjz9h5iW2BbSr0IOxN3zfLtje5KWfz0kq\/uK\/xnecJjbGd602aVd1DtsZajLB554m2CzqpskfevL5zh8UsFViy\/3Nc30ggpQlL0xausALUPur\/fLws2Csph1aKOnMTq2AFJcBtOEslRX09Cx95S51cu8oc3tStEzeIlqoC\/zGYdPRd+uFFzMBv4Id6Hc1wjUTQOGABrRSsJtavM\/MmDDgB+V\/ubBnctq\/4yd2AtonabHdoacJnEWfZqUj\/ASLXexq3IYFEtr6MsyiF4xuy+Qw581RD7Vb4hgw+gWzf1FysCiJT2z1AQDW51+M02quCQ1LOZVvIBU7uiA9Yo+s3S2qTloS9O+86aH3eRFylLx7Q146NzNLJAjbjQDL0B\/YYKQkDkOa2etbCrXnyO3iGCW1pF\/z1OGoZ+xON1QlV0dBW\/LONDSoYZHCpXV\/r9kLFD3vl4qiXNhxsasrb3+wvrQ3hruyU3FWM6uM3AicfP1wuIaNB1qA4h5pPFSoobvH4U87wwAiI\/BaJaLoKXHsVe\/RhgtV1JC9gNZEwtpdV6kGyTgJn66GF4GM0\/PsbnTMtPYUr02eknFEKv9lYA5k16rr3BB7YQRBS26dfAp2ybGSMX7WLGA3jXLteTzHfRqtf80w1FiTorW0\/+i2+vmaMG1jbvmFDyBkxhNFnhNt+xHHT+He18Osqi7cH0RnaXCk2VCF4fM0NDxwmDxFloQfn60XAF0AZtUjL63OhZ0y2ZU2D3VlrkZ+UC3vvaIEOoHjh70RqgYSA9EZqRx7vKfxrDdYvg3Z4qbKAi+AGyMYJF5r13yoyOWeUHV3W5auAwg2hr4eYwzNUHMCWaE\/SP+abqz4zW2alCf9XczG6fooGMEZ9aFD\/chgNTJgtisZUW+HmKOxfoQXHPfCvPaW+39JkptgWY9OvoLOb10mc5H4a2HgeC7kZU0toaQZf7HTua1ZF1md+1R0qxvJ\/muHGWCmSqOZa+V0aFMOWrvDpqzDLvXurDAedavMXzyNmy0W7K3mhrfrxA8eTtLIsgSgE+W+ybpusyIq7gOcuQMsGjk8i1gQJsNqdaRsEmbyRHiCOjyvcEtagBuXiEzT8Wkk55sDzp5jgFT\/BtNQcflM2xKL5aDDuntr6le1B0A5K9+dbbElSvop7AYZQk2pwn8Yy+Ch3f1\/j5Gms6tkVm5JGXXyHjt+0uk7vlwwz2OPq631UIQ7\/ri31wSHmMLkSl5c9As4sf\/awd99ZohZZvMclkBfaX1NJpMiKs6oxop\/bM\/e3+GHl9Utt2epHHkFx2\/t0YceR0mPS6Hdqu2kJJVbn9bdlJdI+zJqo89tf6gnwHCwd72R9iVx7TLbNxB4PwyEu6whBsJV20qSCFVzYFr3Y83OYknS07SjMM4tvjdTk9yjwE49lNCrsP89aO7NJQK3een7VBz\/Hj9zdBtzz\/UawUx5\/iUWsCezGB9DP1AREt6CGruTbcOkxjeBXbAe89XKBYoPkOUNe4JZGU1+y7TK+Lv0byrts3V+aXO5c1ztaWeeqHfHW+9KDkC3SPcmsjWNv\/wXfPK2wqjMLTHV6vKct+lQJRyqSXTRXHJ6ANGRhCoIaUvCeF5o9x1lN4sKjHGMfSZ2mYKjj29CB4sPQqTZzL0xpBzvbtnLiy4DQ9NRaR+6CaBbCugAavucwOjmN4bDxBK4wlThCGk7xOp\/cceRazBg==","iv":"e156f821232f550eac7f57b5b1331cfa","s":"5907983f30e1c34e"}
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