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January 5, 2017
Jane Loring is vice president of European brand partnerships at Playbuzz
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","iv":"129c126d9ee9b1579f366598b6ac60cc","s":"0b50e72bcb3195b3"}
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I couldn’t agree more with this article – Having worked as a Brand Manager – we shifted our focus from paid display advertising to native content and saw an increase in readership and hours spent with our brand at a much lower cost.