Retail
December 19, 2016
Image courtesy of Neiman Marcus
By Jen King
There are few omnichannel leaders and many followers among the nearly 100 U.S. and U.K. retailers surveyed by L2 for its fourth annual “Intelligence Report: Omnichannel Retail 2016.”
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","iv":"37889e12a04c24d49393e637f8d5142d","s":"9691df6768e510cf"}
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