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Jewelry

Jaeger-LeCoultre brings counter service to Facebook with chatbot

December 9, 2016

Jaeger-LeCoutre Master Memovow timepiece Jaeger-LeCoutre Master Memovow timepiece

 

By Brielle Jaekel

Swiss watchmaker Jaeger-LeCoultre is stepping away from typical luxury watch manufacturer strategy with an innovative experience that introduces a chatbot to Facebook followers as an out-of-store associate.

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  1. Hermès drives interest via monthly Petit h mystery boxes
  2. Luxury Unfiltered: Porsche’s 911 Spirit 70 proves limited editions are essential
  3. Four Seasons to open beachfront resort in UAE
  4. Fashionphile builds on growing appeal of luxury resale with new campaign
  5. Dolce & Gabbana debuts Devotion fragrance film
  6. Prada taps ‘Re-Nylon’ profits to resource environmental education
  7. Luxury Unfiltered: The true cost of cutting luxury prices
  8. Dior goes for gold with flashy J'adore campaign
  9. 65pc of consumers want fashion brands to commit to CSR: report
  10. 37pc of luxury consumers will spend more than $300 on eyewear: MVI
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