Fragrance and personal care
December 7, 2016
Lancôme's new mobile site takes ideas from apps
By Sarah Jones
Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.
{"ct":"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","iv":"fbea1abb4b03661965d73cae2831aec4","s":"bedc2b24829e9151"}
Share your thoughts. Click here