Fragrance and personal care
December 7, 2016
Lancôme's new mobile site takes ideas from apps
By Sarah Jones
Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.
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","iv":"b0de2e3a5125e73d632d2bb996166450","s":"27ca29d2278c5751"}
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