Fragrance and personal care
December 7, 2016
Lancôme's new mobile site takes ideas from apps
By Sarah Jones
Beauty marketer Lancôme is retooling its mobile Web site experience to more closely resemble a native application in a move to better engage its clientele.
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","iv":"28ea78b780c763685162229c450dc1d6","s":"959213f8a723c33b"}
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