Advertising
April 8, 2011
By Elizabeth Zelesny
A growing number of luxury brands and retailers have turned to Facebook as a tool for driving sales through digitally distributing their lookbooks. Should they?
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","iv":"f51049a8721dc93ced83870177107cbd","s":"fa29d389d0c64bc5"}
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