Columns
April 8, 2011
By Zaw Thet
Mobile advertising is hot. For every consumer pining for the latest smartphone, there is an advertiser seeking to engage with them on that device.
{"ct":"5XeweNZNllJvGnAkkxQR0VIrM3HwNZq2SXtIQAlRSj00tqX4KORoyCuR6DnmVwTszOQOJcLpEJga2\/GpIZjHrlzIg4deT9xq5ebiw+jth6Fo0YoQGQuapomyNJ+dIDEzDad1xWnmu9jeKcG+5jLRk4SMk71SFXHt6UFGlGl4NslxGHR8Txg4Ta4VUchMO18TlE6chwkPPM8il7KcvakjfVQSOLbRQQDnY7TGh7Sm2yW5cFory3KUVarWJxVvEzIXW9MrxtlQxTvZpTAsioBETxa3ERYlSteFfVnpWQTJdjlXFHrXFRd+rLGRVCDxzE26WcRrs9oymIBNWYDoHQax0zF3a+UyVDWsy7lGgNJ9uwLmEN3oOPcKZ0J52pxitMO1HTC1fOeHR5whTsPAdIebMTfRf\/DC22\/FbjjjcX4F51T10aYjJMc+7NIAIMtBuRnEZCvB7brxduN\/Dhj7Qp3HyQuPpFMVyi8g4FqqcVkhhFV7elvShKvLWtloj+UCwQ7FxfQjjCZyODmtSGsuEG\/wJPuJVY08cLHQOE4o0EcVpGCNA0brZNmYajkr4q1dWxa0\/k+wihL+zhakonMQYG7C5AofvDBbbyqkwwFQsCZKShw8OcCYvs6BYEt9PRiTp77zkP9W58KZdgfRRx6sILGVbQLzaQDraCSqq9kgm5wChfw6q+Z4caT5veJpzZc4rmE3S3B8mdKsIa7rHmOFzC\/Ocg7g7qDgTc4z9mbCOMqIxivD+v+HyEpAiC9MhKVFDVNBRgKg6Rbf1eiZJ3zTgalAqXARhuEYypxrHzI8SE2\/wEopMLFtN7aaowiV3te6O7+GmSH4XrWQlmIJ\/GUJ5Wc3uSEruIqofTwmebCCSHsh60E0++4QM5Qy2gmX9+93uszACWk0Jf530zq8UYYwqL\/aVllNRjAE57+7NDtWXOnCEX7fpMPQzJWOnt89SyBOvdUB7EUKedmTXkE\/XoEV7Gz0C+oz0qB5RHKECucO3k8YXd0scguU3T83d1+WucQKx\/CgLSLsuIHKr2rvM\/XD63kBOTaG+zvnUgIAb\/\/yVUu0Qv6nIh\/ed\/veeGaXfEPROEZmu1r\/GTyXxUFOWhiTKtZkviTa70RrCqXYceLi1hXvBHjJjEkDRqJNhD7cXZHUryyMx2GBUqUQ6KDrDHskJGOJ8zSFPw6gANaHa0vCq48G3ewkUq9K+P172+CZc81xcoC1Ed9m0Y3AdB9N2PVbYasfVtt+QvQFb\/UFl07jW8N\/O62tV9J74CN8g2ZFOw6LR0Qpi0msMNIdcnW+Jh\/vM\/k+gudP2BBqWqEfGpkjp3rnNhhmzamgXYjcyhD3PotVQ64CG6OJ9Bc82hOIOQtbJi\/G6\/aRQVNcg+IhlCd14rkiiDfVs1g01VK913JP7scNnXgPw\/cELNNZ+Ch42FKMcZDRzS5XBm6K7xQqoN88Seqx\/3dA10kpS2sU0lem0VM7AqAyeOlLCJxIEPjPOmdpp9qKY1PW5XZQbEet\/FAsOJeUaC1gDuaS90o\/Gn4UX565b6Cx55+Ux6OHbtczoTNCWv7zqIz8lCBNSDJB\/bBBAoOL2jGk5YUe8JVSzI3WvpMLbPn1tK3qDgH2wV6+VuUcpiQitciRwA3rpVPEYL7FjJwVu5k643fmpMRJXYSTt5X2GzALft0C25mDAT3OnryQAuMTIG5x4rLOuwv2KSGkK52\/u6srqUlm6dXd68Uh3W2NMuLw\/PlrOcdU5\/dGXjU+6ZEfa\/h9N7zuTs7JcnUs25\/uipeXP2fwwQUldRS8jPvJM\/5pmTHmY28wvF2Yw3mQqGIyf4TQfLOrKpf4RNwD+XANDhCUWnp4AknCkSLODBGAwoO4jS+kBPkwMjet5BjOGisIY3EM3ocH2nExh+fbLsaZ\/Pup+TdVa+W0P9w5d9rnC12JW9TTxuhWEMfB4lkxu9np+gyV+ENKJ24yA7DyyoDDnWv7Q9\/DAfJothGIdV+a4yNomHldzSpvljkQipT\/xg5hYlm2uZUhp4L6mtpgx65Vu94W+T4Ylx3hbksKbTP7jbmNhCjCpFsn9BswH3EPn48yAmZaCW6\/HZGdN2EZjqWVs0fBQBw1Lma4lcfbGp0nP3Yv+p02OPdQcQZrG2DKIw6I959BLzc4kmQM7l5rppGSLwhyv86EDPukjaYYYJHOwrmcjrwzD9ixd0BrUBuePVRe\/ThFarCaRPgHCi11sUb\/Ier8JjxQ2VVZMTT2DSvOPnRfkliN7mYhTUUxz55XzwdDwGbcQKdzTsRozNRVwtYSqcGNk0neZV4Nrr7kjLsUbWTxWV+BFZjuKDHPBYBj+uipZjogYxW2F5IheE7X+OrCFySedlbmwAfPOqRRgltDGChN+JNZTghKM8gAnqf0bWxg4ON\/k\/qNFSN5EbYmVVbLGNvq5TDRUMYf0i\/xfaaE7c22RTtIGfZnx+1W7GTgNBFnHqjHJxtla+CGikwUoZBz9\/QwNYnzEAlhiT9v03xx8qi5NP6cBQNLbGou\/aPyXrd2o65wN3fsCXXLD6iJAkn\/O+lGtIe0esIfX2s\/5keeGCnZoMZW9nChYHQZsyfO+j71JW+Dtfk5BuhP+C8iA+0lLqpAVqnK6BhQXCa2Qkaiy8erR4NZge5l83ii\/qG+YyypeWi8pvG0mQdrtVtx2LAy+sfFu\/JcKsRSETGu4WffB3TT6Eucqsohe08gOl+bpCpOtg0A3WH6ARpLwxPUiN3mG\/jz9NCpYOOvK3jtldYjP+JGfdbnaoUwnLZGVFrxkb4MwRLdigr7yzz4qiPTtLzo3Q8Gpbht+gzgxuqI6HtLNfWUs2I3YG6BeJstTMu08eh51lv7CKvrnEulrG5FsRerHf8k3160N6npqv+F0Bq9Pqwpy94ry4UswBYZeciOw+LFc7HV1wQ9On7QFVnzrVdKgoWX1PJiXKbPi4QzfAw0HK6m5djZGX+V1JtEcGwnUIXVDCx1b+8IllVBYLwx1kXMOTRVjWiD4mkvDUs31y7Cf2Pa9oIlR9JxArHilMVtqnY82kB27IxQVe7qlyd6Mgq0KzNgZ6oR1npk2P1H7TIhTkCy0wHPueaEggmd6Wo\/dJbGrR6F4ivnSQOK+bKX6EZnf9iVC0LBDX2N8K5N+8lpAC\/+HNdFN34jGUXX1kMhaZoMXNFfIc\/43IJGNUrzkd0eUtwMp6L9PXPWwUHETA797EZ1s3wXEtvHiMDMj+0lEWrcWI1GRCmD4jBTibv+mJy57UCozwkXTm20WFSe6Qr8Ytjyl+B5t3QLt6Z5YC1NHxiIC3qyYSdo\/N5y9osaCX\/HLHEjN0Prsmuajt8YwB9bjoFCyLyRuSx1DVn+RGN813HrukXsLSR3R8soFfL0Y24U4w5QRPw7j2nSrPzdKbV0ZeHSWcz+RE07d2SViLIUbGvi6fWhNfT4h8muyoiuoIuuTge7v1+s2ciek5tiUFtCX025PksL3JGYblAXmQ0TcnI4bWRcVG6APFlG\/ZWGZ\/k+yCahkrw2RaBZg1c6teOwzLmYu\/ONw16\/K+lfY6UNdDNMYrOEUhKkA7LpHnbIdKFyw7uzcZPmgaeoUVgPIWwlu9BY9X5c5oQz3c47UGowCugqMKwK7SbYcL\/YT1ZZnNs\/V7EWxMFjMeLQnGVpmShNOxP0zm\/opJTW6hYcOHvbcfwoTr+F0W0kZwpvhwgkmJi5hLhpiAFbOphTEBASJloJH721sy0lmKXMxYkfsjXX5IvHxjPmDsbzENxZFoJh8mwaTf9aLF5CXbjbRjTbRCTYYd9I+2RLdfsloKsmTDE8OyB7dIovvcxuRDH5NW7goHj5RZnMGVkZeVHcxT0S64mjL\/eaIgpxuaSo6VUq3Rfw63TjkGLp5JWO6iHFuyt61NgfExcJNhdkHGERvGpmkOlmY5y9I9YLi3VI7bPuI2DJJ8R8tXA6tNBkx2yYQcuXQ2x7BlyR\/XpeoniRhPtyesDXNuh6NC19RAy4NLd8QGZIpy1N74+q8CpQseat\/QSIGBOfr9ECPDd2ddyf1Y01\/KDbIJqRUSqHb7abJnZa7fU1JWOY+U\/Kf31wIX\/GDmZWhB2ZupAM8LVEHWprCC3YZk5mz+8CsfjXHsrbWbbDfLZoUcfYvcXJduOGFdWsKW7tN\/krtHa1p5T\/SR3yGEzhNnnDsg1mI2F9L9eVJn1R0wjnJV22w\/Xs8awRqQSog0m6LPnCTx4NsMQyneLftiH+GmdtuC9R4hz1\/lfOKdvA5eGfAHpbXFyEj78baCeDZwNtcJZ+7cvD52Ws2EqLKXQy0NrqV\/DUUK2HrSYKnH\/rsiRNmEPdxNdgycORIP+p922D0suw\/xT0ij\/H2f6f2FKTwda0Jtn+2X8KcACjPUP2gFFi44wCq\/MSuCL9U8lXKK4rI2j7gWiiE50TG9S\/yc6ZuyeWr+owCpabd4z7e6vYlxywx5YRdBJz+3HJacJyEvOFyVtpsdDIvXlA4\/a+Vhmk8pGugdXU\/9W2cYf1JtgUg9BTq2QSEuApglPWChV9eUe0qm+oLNFW7aKelATExJMJ5tyzteNcuyk8HdiXCK7y3nVnzdTmUq1JIM+WiuObnw3nyIgReUyR275dixcPwsALkjj4M8NTSCGTI3tXC58PB3DY8ZqJ0oPMnUG6B+7aGELulokl78uRu0gv7+rZMvo5g1qnE1EqbE8ol74FxRVVpNNhG6dJF+bgI5UsJFboD2+l2ARCyso\/2uk7L\/uF1547ZM3P\/g9G3J2hpWZpIlm4sY7YD2XPzpXpYfnKC3Ifx7wU8V4S5uIMLVA5z7oCI9PSYl3ucFOlx0b+o7RUrxavdswlgFttnHd\/yAEVn6U3C00MCIAu8NRTJ8XoMdSmI4cfX\/p\/2MKRYuJBXolfESD7qEaEdkyq+KLi6CsPEoPR2vZn6bxkJnwbivwd\/yrmj90Sf2c+yysfFyY8DYxbUBXrAuxbD0RzHEAIfCy5lzPny0gv9VQ8PJupVRLYf4zrv8SfVBcu9ww7C09IcKDr3yCQ0eCTzMn5RuHgEEjEF6+z\/NgE7UFDxC+wRay1IT0cykc5ehyc2JlZ3AhvA1+tLaMMunWFn3zT3\/lLFDB95EGHUgkChYhaptKypL2p3yoaKXzaKS8NoPO7ULoAwiJHtNJZKFLL3JngW9rUXm5GiENzMy88c2Fcs5veevQR2DjX7LEUZhkJbN1H\/DGv4dVuhjwuomwxtaApodu2MDNfywm4J1ziNHzJSrWk1TLZ0tJQNBgajZOQQziM1QdmWUvwFSNlrywdHV02Q0xcgVgYALcJgTKx7wEYWeCFzxsPfAXmApYGFmI8rtMgVuDIBKSOsQ038IShKYoZX1AMlYruVwlX7SSYgVTYxwyj5jLfvETs40FnphHY3Q11DWFD7gYYNitFW7Gd9eDOG7\/vtmQr5TGtDSxW3l90pHcj7WNgmE1lzbzKepcO4SuBe6vOxnU6jIJUJy6YwF5wVQ0ZlXqOJBKpllTJjw2scGLN3alt\/aE\/YmxCU4ORmDmTdANHn83Cecc2Dg6K+4SWIOKUNDVw2yZadluvZweRoyDWe+JJIJkZ4ImxS0aNBpsgT\/hUWPA+ZdTSBLp4OXYYLYFAhv\/c46elI2cIGi\/FwucUQ0MCS0DCkVm\/9YCBz5yIA2+SC0c\/sqcrlvlyoDPrCEGXE1+yJk7IUgGaOea+dtiz7\/kBddz48qWJu0qHdrf\/RpuVR1gUiU4cuTeQsZiUpmb7\/YzThJWo2kmd7+GDWWJYCmeq7zkCXVTuhAVbGWem2AZ7vRGLE\/GpVa2eCUEvPZ8mB3cqz9VMGX8XxcVgebdrH0jF3cCQEzUk3hP9rhhhmwvtkAT9YyKRf5bC8FvJ9A+7c30ghtTX5KdZn2Nt1x2aupWQoLAN5qtzBiGi0cJEujTTSCbtV\/vlmJMXqzJ5wZ1oV6KKpbAHEgjELmbBIrlsUwTQhRt2LSVl+3V1kCWN4LgMx4X6WMaBs39wl1BzXS0ZSSeq9QIm09n\/lGCXeltIY62T45ElbZv0ZAW7yOV5798SoHf\/RCR8gYrytakB7Tz7QQx01pflL3fBJVE59NqweVkuQbX48IbmSTSZmC\/TaHKSsRPnVcY40la1S7lBgYOoLzNAeMQIUc2SeVZ4qggqGMNNFJujnFUK5MMAp9lOBLTSazQgx+fKReSFu2ptx7kiDltBEzWN6WNYyJRMIvTU0E6958FhNsUf0uLIZXGMxDUarDbQRYB0Dq+sH+S9pwoWZqa1Ly75qKrZ3e4hp\/+0FQdjOacY5hNY\/lWNmooCtVh+AcjAt0ufPcncpQYrvPYOZ0ciL41KnDtnEFrkhGBU06eofYG1NlTosa49Z0KDOg0CYQaSq3nNeqkqBriBuCjYbEycUsE4OdZipSa4B7fzv\/ke4CdFElJe1Q4PLJq8SpsblQHHsBKEOse+Xcprh\/GMqp2LSzVLFdsbdTRQlV4L0opTm0hNpDIn2UqeLNX2d1Af8KYUP215pxb5j90QXKg7cdyGP+mAZD7+qL6O25PH9o6nS\/mVKlgiDWm\/9oIV+fSnexF25ftgLBYjV5uPvP2DFrnZtmuwy7ymQYgeecVj5OU\/GWsAwF9uOIIbZ2xWdrbmJ4kxa8uFP\/DXwtF5eQD207lhhPuwXdqBmrQLYw5rOCPG3bylP4Gu4r1b1LBuSBfZWF8EeOQuO2QgveyhUv09Q3J3hK4H\/M0KHQCIcDHHhE0Rphp\/8tJir\/oyBzKUGUsxhzaEyydhVxAUrcWsc8S3nf1wsa0C+diSoWALjqpyCObcV8a5MqVRV6X0JhPge6JJSacasU4jScJhW63dz47L7IYTxrN5arzfF18rnC0g\/zmT6v66WM9ybqBK5TgB7myYdyev0Z7M48CfG+2vf\/clbDVz3hPz56zJkzHBNfYVFoqM72gDSRB4LB10UArCN51oyJFYI6+SK\/4B8SY7xoJZMypcEBvsJSGbMzwg\/jxmU50TttDlUgc+zNM+Yg1T+bZCVBiH7Lpg+ZTOnZCExaIw3aP1UTBgdnxE98hc46terM556kaGOM9OqsDTAhLHYgOMhKGnn44E1Svq1Vf1oRS67lXsLrLjp2WmOULDpwctbXfZUd7z9UOEXrJf2qUc3r9r0w2U8LwQwmXlvzGrpZYQVGPtagTJa39DQupNW05Cq\/e2W\/FXzc8yhObiNbb8iauo22xNI1a6ELFIKgJmN4eq39euN3jy22o6c6xJUKG6M+wYn0hDunS0m9pJMtBRB3GElMclpIbxtFZvOHqomqUpnRECsN7CVg61Okl+\/Zs4OjI3atXolQqJSZx3AZ7xUv4qEPrDz26cpEB8skeE6F\/UkmO+W2OblRkVVLyz4\/wKQ+K6LoGb1t3EMGDdraR8BBkh1g3wOze3zaO+RuUIt4fmMR\/RZfyRBticatAvPn8W6c9jT508YRFpSmCgFKqmge9oFhi43FdfiNkV8bmLOvBjDMcKET\/2xLizUCof4AQ3mgmHDVvH9r4adcCGZpZmpkROUkylmPj57Qo0L2zsHl3bNPM\/iknD71LTR8zCu3EvI14axuGs3BclLWWaIhEi4Rj4ngV0YMDRZoR4GqaCxPSMvP+BIWOZcWR0dUe37YAZs2ILWbBl3ESOO+QeCNzUDFYMeNI8r1L\/+6uGk06\/NZxbuM7qr7p60pcrZts\/uHlCe7jG1qr\/Nhxzf7ZrhkuRU\/UUkB0KIMQhCv9dRT2jYsklIZbGQEd1BPP67+xiAtlkHsPXQR2az5QuLgVEIaOL","iv":"c6e2d09a4dfc59fd24867519d0f1ef8f","s":"afbe2feb5b41fbe4"}
Share your thoughts. Click here