Automotive
December 2, 2016
BMW's interactive television ad for the X1
By Brielle Jaekel
German automaker BMW is at the start of what could be a dramatic shift in the television advertising industry by allowing users to interact through their remote controls.
{"ct":"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","iv":"21b1d225ac681d03d79961d12cf0550e","s":"b9f5bd21f034246a"}
Share your thoughts. Click here