Automotive
December 2, 2016
BMW's interactive television ad for the X1
By Brielle Jaekel
German automaker BMW is at the start of what could be a dramatic shift in the television advertising industry by allowing users to interact through their remote controls.
{"ct":"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","iv":"752b30a3c6eff5f1e4ca7d3b9132883b","s":"e59cb2a7b5748f14"}
Share your thoughts. Click here