Marketing
December 1, 2016
Photo courtesy of jeweler Boucheron
By Jen King
Advances in social media have refined brand building and strengthened awareness tactics, particularly when a new product is launched, according to a report from Five by Five.
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","iv":"48322c33f8d0c40de6710824e3ba1aef","s":"6880d6ca8a1ae3ff"}
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