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May 14, 2025
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Out of home

Burberry celebrates flagship opening with multisensory outdoor spectacle

April 6, 2011

Burberry is using out-of-home advertising to drive in-store traffic

 

By Rachel Lamb

British brand Burberry is celebrating the opening of its newest and most technologically-advanced flagship store in Beijing with a multifaceted event combining animation, live models and music at Beijing Television Centre on April 13.

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  1. Burberry honors roots, presents spring collection at Highgrove Gardens
  2. The Langham, Lucid Air bring custom house cars to NYC, LA
  3. Next 12-18 months offer unique luxury beauty M&A window: Kearney
  4. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  5. Prada taps ‘Re-Nylon’ profits to resource environmental education
  6. Bella Hadid shines as face of L’Heure du Diamant collection from Chopard
  7. Mercedes-Benz appoints new US CEO
  8. Rolls-Royce creates wildlife-inspired artwork for London Craft Week 2025
  9. What to look for when buying your first luxury watch
  10. Top 5 brand moments from last week
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