Consumer electronics
November 4, 2016
Image courtesy of Michael Kors
By Jen King
NEW YORK – By not properly acknowledging slight cultural differences, even between Europe and the United States, marketers’ efforts can be upended, according to an executive panel at ad:tech New York 2016.
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","iv":"9f619a30d93924646e6f6e811cc6418a","s":"8303cb02840c80f3"}
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Thanks for summarising our discussion, Jen.