Marketing
November 3, 2016
Bang & Olufsen television
By Sarah Jones
NEW YORK – The television advertising system needs to be overhauled to enhance rather than distract from the viewing experience, according to an executive from Turner speaking at ad:tech New York 2016.
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","iv":"3cb3a9193cd40fc43b5947374c140382","s":"652525fff1d80b1b"}
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