Marketing
November 3, 2016
Video still from Marriott's "Two Bellmen"
By Sarah Jones
NEW YORK – Taking branded content beyond traditional advertising or promotional videos provides an opportunity to engage and connect with consumers on a deeper level.
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","iv":"bb190ee8ea0b4df32f1b60cf8b3d990c","s":"230cb91f67487afb"}
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