Marketing
November 3, 2016
Social media is influencing purchasing decisions
By Brielle Jaekel
NEW YORK – A Brand Networks executive at ad:tech New York 2016 detailed that social and ad-blocking usage will continue to grow, making it imperative that brands leverage data to create native experiences.
{"ct":"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","iv":"c6389b5b76b27c0ab95a3524c0e3d3e6","s":"9cd66f0cf624e6f6"}
Share your thoughts. Click here