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Marketing

Brands are the ultimate navigation device in a fragmented world

November 3, 2016

Photo courtesy of Estee Lauder Photo courtesy of Estee Lauder

 

NEW YORK – The companies of the future are going to be consumer-obsessed, calling for marketing to meet their demands, according to the chief strategist of Publicis Groupe speaking at ad:tech New York 2016 on Nov. 2.

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