Marketing
November 3, 2016
Photo courtesy of Estee Lauder
By Sarah Jones
NEW YORK – The companies of the future are going to be consumer-obsessed, calling for marketing to meet their demands, according to the chief strategist of Publicis Groupe speaking at ad:tech New York 2016 on Nov. 2.
{"ct":"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","iv":"0ab6a2c6246f4800b3678e5ff4da83ff","s":"b52199a8faadcfe0"}
Share your thoughts. Click here